基于计划行为理论的农村交通安全行为影响因素研究  

Research on Influence Factors of Rural Traffic Safety Behavior Based on Theory of Planned Behavior

作　　者：熊奕凯 丛浩哲 牛学军 王政阳 XIONG Yikai;CONG Haozhe;NIU Xuejun;WANG Zhengyang(School of Traffic Management,People's Public Security University of China,Beijing 100032,China;Road Traffic Safety Research Center of the Ministry of Public Security,Beijing 100010,China)

机构地区：[1]中国人民公安大学交通管理学院,北京100032 [2]公安部道路交通安全研究中心,北京100010

出　　处：《物流科技》2025年第5期75-79,共5页Logistics Sci Tech

基　　金：国家重点研发计划课题项目“辅助驾驶汽车交通事故深度调查方法体系构建”(2023YFC3009705);公安部软科学项目(2023LL61)。

摘　　要：为了提高农村地区交通参与者的交通安全意识,面向湖南省怀化市农村地区,设计了基于计划行为理论的农村交通安全行为量表,共收集有效问卷2664份,有效率为88.83%,将研究对象分成步行、乘车、骑行和驾驶车辆四类分别进行研究,并通过信度检验、探索性因子分析与验证性因子分析,删除了4个题项,证实了量表的成熟性。最后通过SPSS和AMOS结构方程软件实证表明,以骑行和驾驶车辆为主的交通参与者的不安全行为受到态度和知觉行为控制的影响较大,以乘车为主的交通参与者的不安全行为受到态度和主观规范的影响较大,以步行为主的交通参与者的不安全行为受到知觉行为控制的影响较大,提出了针对不同的交通参与者的提高交通安全意识的策略。In order to improve the traffic safety awareness of traffic participants in rural areas,a rural traffic safety behavior scale based on the theory of planned behavior was designed for the rural areas of Huaihua City,Hunan Province.A total of 2664 valid questionnaires were collected,with an effective rate of 88.83%.The research objects were divided into four categories:Walking,riding,cycling and driving vehicles.Through reliability test,exploratory factor analysis and confirmatory factor analysis,four items were deleted,which confirmed the maturity of the scale.Finally,the empirical results show that the behavioral intention of traffic participants based on cycling and driving vehicles is greatly influenced by attitude and perceptual behavior control.The behavioral intention of traffic participants based on riding is greatly influenced by attitude and subjective norms.The behavioral intention of traffic participants based on walking is greatly influenced by perceptual behavior control.Ultimately,this paper proposes strategies to improve traffic safety awareness for different traffic participants.

关 键 词：计划行为理论 结构方程模型 测评量表 路径分析 农村交通安全 

分 类 号：U491.254[交通运输工程—交通运输规划与管理]