数字时代谁在做新闻?——对数字新闻生产者的类型学研究  

Who is Making News in the Digital Age?-A Typological Study of Digital News Producers

作　　者：张兵杰 ZHANG Bingjie(College of Journalism and Communication,Nanjing University,Nanjing,Jiangsu 210023,China)

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《广州大学学报(社会科学版)》2025年第2期135-149,共15页Journal of Guangzhou University:Social Science Edition

摘　　要：数字时代,中国的数字新闻生产者包括社会媒体、商业媒体和个人媒体三种基本类型;社会媒体由传统媒体、政务媒体和其他社会媒体构成;三类主体并非完全封闭,它们之间存在着相互转化的动力。因为三类主体在目标设置上存在根本性差异,所以数字新闻系统区别于其他社会系统的独特性在于“借助新闻谋事”,这与大众传播时期传统媒体所宣称的“新闻天然服务于社会”有所不同。数字新闻业的新行动者在虚实混融的界面工作,有着自己的新闻生产特征。为了做好新闻舆论工作,未来应该将多元主体,尤其是传统媒体以外的新行动者,作为“关键变量”引入新闻学研究,做到职业新闻与日常新闻并重,并尤为关注二者之间的关系及其相互转化机制,努力推动日常新闻的职业化。In the digital era,China′s digital news producers include three basic types of media:public media,commercial media,and personal media;public media consists of traditional media,government media,and other public media;the three types of subjects are not completely closed,and there exists an impetus for mutual transformation among them.Because of the fundamental differences in the goal-setting of the three types of media,the uniqueness of the digital news system from other social systems lies in the fact that″news is used to make things happen″,which is different from the traditional media′s claim that″news naturally serves the community″during the period of mass communication.The new actors in digital journalism work at the interface of a blending of reality and virtualization,with their own characteristics of news production.In order to do a good job of news and public opinion work,in the future,we should introduce multiple subjects,especially new actors outside the traditional media,into journalism research as″key variables″,so as to give equal importance to both professional news and everyday life news,and pay special attention to the relationship between the two and the mechanism of mutual transformation,and endeavour to promote the professionalisation of everyday life news.

关 键 词：社会媒体 商业媒体 个人媒体 职业新闻 日常新闻 

分 类 号：G210[文化科学—新闻学]