危机与破解:网络传播中青年消费景观的审视  

Crisis and Resolution:An Examination of Youth Consumption Spectacles in Networked Communication

作　　者：张雯昕 Zhang Wenxin(School of Marxism,East China Normal University,Shanghai,200241)

机构地区：[1]华东师范大学马克思主义学院,上海200241

出　　处：《高校辅导员学刊》2025年第2期49-54,98,共7页Journal of College Advisor

摘　　要：近年来,随着市场经济的发展以及社会的总体变迁,在网络传播场域中,消费不仅是青年群体生活方式的表达,更成为一种隐形的自我呈现,流露出青年的生存与发展状态,并承载着社会文化意义。而在这一过程中,青年消费所塑造的景观在资本、媒介技术以及消费文化等因素的作用下也隐含着潜在的危机,主要包括视觉操控下消费欲望的膨胀、话语生产下消费需求的重复堆叠、仪式狂欢中真实消费能力的遮蔽以及情感互动中虚拟消费幻想的刺激。对此,需从政府干预、媒介助力以及个体观念的培育等方面探索引导路径。In recent years,with the development of market economy and societal transformations,consumption in networked communication has evolved beyond mere lifestyle expression for youth groups.It has become an implicit form of self-presentation that reveals their existential conditions and developmental status while carrying significant socio-cultural meanings.However,the consumption spectacles shaped by youth under the combined influences of capital,media technologies,and consumer culture contain latent crises,primarily manifested through:inflation of consumer desires under visual manipulation;repetitive accumulation of consumption demands through discursi ve production;obscuration of genuine consumption capacity in ritualistic carnivalism;stimulation of virtual consumption fantasies via emotional interactions.To address these challenges,this study proposes guidance strategies through government intervention,media facilitation,and cultivation of individual critical consciousness.

关 键 词：青年 消费 青年消费 消费景观 

分 类 号：G641[文化科学—高等教育学]