青年大学生“MBTI文化”的检视、生成及引导  

Examination,Formation,and Guidance of the"MBTI Culture"Among Youth University Students

作　　者：毕红梅 甘文轩 Bi Hongmei;Gan Wenxuan(School of Marxism,Central China Normal University,Wuhan,Hubei,430079)

机构地区：[1]华中师范大学马克思主义学院,湖北武汉430079

出　　处：《高校辅导员学刊》2025年第2期55-61,98,共8页Journal of College Advisor

基　　金：湖北省教育厅哲学社会科学研究重大项目“图像时代社会思潮的视觉传播及引领研究”(18ZD106);华中师范大学马克思主义学院科研基金项目“大数据时代推荐算法对大学生的影响、内在机理及其对策”(22HMY035)。

摘　　要：青年大学生“MBTI文化”是以MBTI人格测试为核心衍生的风靡全网的流行文化。以辩证眼光检视“MBTI文化”的影响,其兼具两面性:在一定程度上有利于青年大学生认识“我是谁”、充当社交“润滑剂”、发挥心理“减压阀”功能,同时也产生了主体性弱化、社交圈层化、网络泛娱乐化、消费主义陷阱等消极影响。深究其因,“MBTI文化”是商业资本营销操纵、网络媒介加持赋能、流行文化打造浸染、青年大学生参与创作等多方因素深度耦合的结果。“MBTI文化”的影响力日益提升,不应采取放任自流的态度,而要通过先进思想理论的滋养、及时有效的心理科普和切实有力的网络治理等路径进行引导。The"MBTI culture"prevalent among youth university students constitutes an internet-wide pop culture phenomenon centered on the Myers-Briggs Type Indicator(MBTI)personality test.A dialectical examination reveals its dual nature:while facilitating self-identity exploration("Who am I?"),serving as a social lubricant,and functioning as a psychological pressure relief valve,it simultaneously induces negative impacts including weakened subjectivity,social stratification constraints,cyber-entertainment excess,and consumerist traps.This cultural phenomenon emerges from the complex interplay of multiple factors:commercial capital manipulation,digital media amplification,pop culture infiltration,and active youth participation in content creation.Given its growing influence,passive tolerance proves inadequate.Effective guidance requires the following strategic interventions:nourishment through advanced ideological theories,timely psychological science popularization,and robust cyber governance measures.

关 键 词：“MBTI文化” 青年大学生 网络文化 

分 类 号：G641[文化科学—高等教育学]