应用微信公众号开展艾滋病健康教育的效果评价  

Effect evaluation of providing HIV/AIDS health education by using WeChat official accoun

作　　者：李欣欣 康殿民[1,2] LI Xin-xin;KANG Dian-min(Shandong University,Jinan,Shandong 250100;Shandong Center for Disease Control and Prevention;Zhangdian District Center for Disease Control and Prevention)

机构地区：[1]山东大学公共卫生学院,山东济南250100 [2]山东省疾病预防控制中心 [3]淄博市张店区疾病预防控制中心艾滋病防制科

出　　处：《预防医学论坛》2024年第11期856-859,共4页Preventive Medicine Tribune

摘　　要：目的 评价微信公众号在艾滋病健康教育中的效果,为有效利用微信公众号开展艾滋病宣传提供依据。方法 收集“张店防艾”微信公众号2021年、2023年对用户进行的艾滋病答题活动相关数据,用SPSS 25.0统计软件分析答题情况,比较答题正确率以评价宣传效果。结果 与2021年比较,2023年答题平均分提高(t=19.16,P<0.001),0~19分人次数占比降低,40~59和80~100分数段人数占比提高(χ^(2)=733.53,P<0.05);艾滋病各相关知识类型正确率均提高,总体正确率从73.22%提高到78.48%(χ^(2)=603.89,P<0.05),49道艾滋病防治知识答题中有14道正确率提高(P均<0.05)。结论 通过微信公众号开展艾滋病防治知识健康教育,可显著提高用户艾滋病防治相关知识的知晓率。Objective To evaluate the effect of WeChat public account on HIV/AIDS health education,so as to provide the basis for the effective use of WeChat public account to carry out HIV/AIDS publicity.MethodsThe data from the"Zhangdian HIV/AIDS Prevention"WeChat official account's HIV/AIDS quiz activities for users in 2021 and 2023 were collected,and analyzed using SPSS 25.O,and the accuracy rates were compared to evaluate the effectiveness of the publici-ty efforts.Results Compared to the year 2021,there was a significant increase in the average scores in 2023(t=19.16,P<0.001).The proportion of participants scoring 0-19 decreased significantly,while there was a notable rise in the proportions of participants scoring 40-59 and 80-100(χ^(2)=733.53,P<0.05).The awareness rate for various types of AIDS-related knowledge has improved across the board,with the overall correct rate increasing from 73.22%to 78.48%(χ^(2)=603.89,P<0.05).Out of 49 questions on AIDS-related knowledge,14 questions showed a notably higher correct rate,indicating statistical significance(P<0.05).Conclusion Health education on HIV/AIDS knowledge con-ducted through the WeChat official account can significantly enhance the awareness rate of AIDS-related knowledge among users.

关 键 词：艾滋病 微信公众号 健康教育 效果评价 

分 类 号：R395.4[哲学宗教—心理学]