大都市商业综合体创新转型的策略与实践研究  

The Strategy and Practice of Innovation and Transformation in Metropolitan Commercial Complexes

作　　者：丁元泽 Ding Yuanze

机构地区：[1]上海新轮房地产开发有限公司

出　　处：《全球城市研究(中英文)》2024年第4期128-148,154,共22页Global Cities Research

摘　　要：随着电子商务的迅速崛起、消费者需求的变化和环境保护的迫切需要,传统商业综合体面临转型压力。本文在梳理了城市商业综合体创新转型研究成果的基础上,提出了商业综合体的内涵特征与转型逻辑,对比了主要国际大都市商业综合体创新转型目标与策略,总结了大都市商业综合体转型实施路径的经验,研究了上海商业综合体创新转型的成功和失败典型案例,最后提出了大都市商业综合体创新转型的策略建议。With the rapid growth of e-commerce,shifting consumer demands,and increasing environmental concerns,traditional commercial complexes are under pressure to transform.This paper reviews research on the innovation and transformation of urban commercial complexes,defining their core characteristics and transformation logic.It compares the goals and strategies of major international metropolitan complexes and outlines transformation pathways.The paper also examines both successful and unsuccessful cases of innovation in Shanghai’s commercial complexes.Finally,it offers strategic recommendations for the innovation and transformation of metropolitan commercial complexes.

关 键 词：商业综合体 创新转型 智能化技术 绿色建筑 

分 类 号：F727[经济管理—产业经济] TU247[建筑科学—建筑设计及理论]