环境规制对奶牛养殖户亲环境行为的影响研究基于黑龙江的调研数据  

RESEARCH ON THE IMPACT OF ENVIRONMENTAL REGULATION ON THE PRO-ENVIRONMENTAL BEHAVIOUR OF DAIRY FARMERSBASED ON THE SURVEY DATA FROM HEILONGJIANG

作　　者：王弘烨 李翠霞[1] Wang Hongye;Li Cuixia(College of Economics and Management,Northeast Agricultural University,Harbin 150030,Heilongjiang,China)

机构地区：[1]东北农业大学经济管理学院,黑龙江哈尔滨150030

出　　处：《中国农业资源与区划》2024年第12期1-14,共14页Chinese Journal of Agricultural Resources and Regional Planning

基　　金：国家自然科学基金项目“婴幼儿奶粉安全信任指数对产品竞争力的影响——指标测度、关联模型构建及市场模拟”(71673042);中宣部文化名家暨“四个一批”人才自选项目“中国乳制品竞争力比较研究”(201801)。

摘　　要：[目的]检验环境规制对奶牛养殖户亲环境行为的影响效应,剖析影响机制,挖掘环境规制执行和亲环境行为实施的现实障碍。[方法]文章以黑龙江省奶牛养殖户为调查对象,基于熵权法测度亲环境行为水平之上,运用计量实证方法,探讨了环境规制对奶牛养殖户亲环境行为的影响效应和影响机制。[结果]环境规制正向影响奶牛养殖户亲环境行为,并存在单一门槛效应。奶牛养殖户感知经济价值和感知生态价值在环境规制影响奶牛养殖户亲环境行为过程中发挥中介作用。规范型和文化型村规民约在环境规制与奶牛养殖户亲环境行为关系中起到负向调节作用。[结论]激励型环境规制较约束型环境规制更为显著地推动奶牛养殖户亲环境行为实施。环境规制的影响存在非线性特征,随着社会化服务嵌入程度的提升而减弱。环境规制的影响部分通过感知价值实现。村规民约在一定程度上可以替代环境规制推动亲环境行为实施。This paper aims to test the effect of environmental regulation on the pro-environmental behaviors of dairy farmers,analyze the influence mechanism,and explore the real obstacles to the implementation of environmental regulation policies and pro-environmental behaviors.Taking dairy farmers in Heilongjiang province as the survey object,based on measuring the level of pro-environmental behaviors by the entropy power method and using the econometric empirical method,we explored the effects of environmental regulations on the pro-environmental behaviors of dairy farmers and the influencing mechanism.The results showed that environmental regulation positively affected dairy farmers'pro-environmental behavior with a single threshold effect.Perceived economic value and perceived ecological value played a mediating role in the relationship between environmental regulations and dairy farmers'pro-environmental behavior.Normative and cultural village rules and regulations negatively moderated the relationship between environmental regulations and dairy farmers'pro-environmental behavior.In summary,incentive-based environmental regulation promotes the implementation of pro-environmental behaviors by dairy farmers more significantly than constraint-based environmental regulation.The impact of environmental regulation has a non-linear character and diminishes as the degree of embeddedness of socialized services increases.The effect of environmental regulations on dairy farmers'pro-environmental behavior was partly realized through perceived value.Village rules and regulations can substitute for environmental regulations to some extent in promoting pro-environmental behaviors.

关 键 词：环境规制 奶牛养殖户 亲环境行为 影响效应 影响机制 

分 类 号：F326.3[经济管理—产业经济]