印染行业跨境电商发展对传统贸易模式的冲击与机遇  

Impact and opportunity of cross-border e-commerce development in printing and dyeing industry on traditional trade mode

作　　者：董丹丹 DONG Dandan(School of Economics and Management,Shaanxi Fashion Engineering University,Xi’an 712000,China)

机构地区：[1]陕西服装工程学院经济管理学院,陕西西安712000

出　　处：《印染助剂》2025年第2期71-75,共5页Textile Auxiliaries

摘　　要：随着全球电商的蓬勃发展,跨境电商作为连接国际市场的重要平台,对传统印染行业的贸易模式带来了深刻影响。结合现有研究成果,讨论了跨境电商对印染行业传统贸易模式的冲击和市场拓展机遇、成本优化及产品创新潜力。发现跨境电商对传统印染行业的冲击主要体现在供应链重构、市场竞争格局变化以及国际化拓展上的优势。因此,印染企业需要通过提升产品创新力、优化跨境电商的运营策略和加强数字化能力,抓住跨境电商带来的机遇,实现行业的可持续发展。With the booming development of global e-commerce,cross-border e-commerce,as an important platform connecting the international market,has brought a profound impact on the trade model of traditional printing and dyeing industry.Combined with the existing research results,the impact of cross-border e-commerce on the traditional trade mode of printing and dyeing industry,market expansion opportunities,cost optimization and product innovation potential were discussed.It was found that the impact of cross-border e-commerce on the traditional printing and dyeing industry was mainly reflected in the supply chain reconstruction,changes in the market competition pattern,and advantages in international expansion.Therefore,printing and dyeing enterprises needed to seize the opportunities brought by cross-border e-commerce and realize the sustainable development of the industry by improving product innovation,optimizing the operation strategy of cross-border e-commerce,and strengthening the digitalization capability.

关 键 词：印染 纺织 跨境电商 传统贸易 

分 类 号：F83[经济管理—金融学]