考虑用户时间敏感度的即时零售平台协同配送策略  

A Collaborative Delivery Strategy for Instant Retail Platforms Considering User Time Sensitivity

作　　者：赵林度[1] 化晶晶 ZHAO Lindu;HUA Jingjing(School of Economics&Management,Southeast University,Nanjing 210096,China)

机构地区：[1]东南大学经济管理学院,江苏南京210096

出　　处：《工业工程》2025年第1期81-89,共9页Industrial Engineering Journal

基　　金：国家自然科学基金资助面上项目(72071039);高等学校中央基本科研业务费(2242024S10010)。

摘　　要：在合作背景下,研究聚焦构建合作共赢的配送生态系统。考虑由即时零售平台和第三方运力服务商构成的两级服务供应链,引入用户时间敏感度因素,构建并求解3种不同的协同配送策略模型:平台不分摊交付成本、平台以固定比例分摊交付成本和平台通过纳什谈判分摊交付成本。通过比较不同策略的表现,分析成本分摊和讨价还价对于合作关系构建的影响。研究发现,成本分摊策略的采用可以提升整体利润和服务水平,且纳什分摊的改善效果优于固定比例分摊,但是均会因为销售价格和服务承包价格的提升加强供应链双重边际效应。通过对议价能力的分析研究表明,纳什分摊对即时零售平台的效益影响并非总是正面的,当平台议价能力较低时,会导致利润低于不进行成本分摊模式时的利润。用户时间敏感度的增高会激励服务水平的提升与平台分摊比例的增加,同时会抑制纳什谈判对成本分摊的促进作用。Within a cooperative context,this study focuses on the establishment of a collaborative and mutually beneficial delivery ecosystem.Considering a dual-layer service supply chain composed of an instant retail platform and third-party logistics providers,the paper introduces user time sensitivity as a factor to develop three collaborative delivery strategy models:no cost-sharing by the platform,fixed-proportion cost-sharing by the platform,Nash-based cost-sharing by the platform.The impact of cost-sharing and bargaining on collaborative relationships is analyzed by comparing the performance of different strategies.It is revealed that the adoption of cost-sharing strategies enhances overall profit and service levels,with the Nash-based cost-sharing strategy achieving superior results compared to the fixed-proportion one.However,both strategies amplify the double marginalization effect in the supply chain due to increases in selling prices and service contract prices.Through an analysis of bargaining power,it is found that the Nash-based cost-sharing strategy does not always positively impact the benefits of instant retail platforms;when platform bargaining power is low,its profit may be lower than that of a no cost-sharing model.Additionally,high user time sensitivity motivates service level improvement and increases platform cost-sharing proportion while inhibiting the positive effect of Nash-based bargaining on cost-sharing.

关 键 词：即时零售 协同配送 用户时间敏感度 成本分摊 讨价还价 

分 类 号：F425[经济管理—产业经济]