饮水安全视角下农村消费者净水设备使用意愿影响因素  

Influencing Factors of Rural Consumers’Willingness to Use Water Purification Equipment from the Perspective of Drinking Water Safety

作　　者：张俊俊 ZHANG Junjun(School of Management and Economics,North China University of Water Resources and Electric Power,Zhengzhou 450046,China)

机构地区：[1]华北水利水电大学管理与经济学院,郑州450046

出　　处：《科技和产业》2025年第4期242-248,共7页Science Technology and Industry

摘　　要：采用问卷调查和结构方程模型的研究方法,基于技术接受模型(TAM)和计划行为理论(TPB)整合模型,引入政策规制以农村净水设备为例研究农村饮水安全。研究结果显示:感知易用性是影响农村消费者净水设备使用意愿的一个关键因素;政策规制对净水设备使用意愿存在显著影响;感知易用性对主观规范、行为态度以及知觉行为控制均产生正向影响;政策规制对行为态度与知觉行为控制产生负向影响;行为态度和知觉行为控制同样对决定净水设备使用意愿起到了关键作用,而主观规范对农村消费者净水设备使用意愿没有明显影响。Based on the integration model of Technology Acceptance Model(TAM)and Planning Behavior Theory(TPB),taking rural water purification equipment as an example,policy regulations were introduced to study the safety of rural drinking water.The results show that perceived ease of use is a key factor affecting the willingness of rural consumers to use water purification equipment.Policy regulation has a significant impact on the willingness to use water purification equipment.Perceptual ease of use has a positive impact on subjective norms,behavioral attitudes and perceptual behavior control.Policy regulation has a negative impact on behavioral attitudes and perceptual behavior control.Behavioral attitude and perceptual behavior control also play a key role in determining the willingness to use water purification equipment,while subjective norms have no significant impact on the willingness of rural consumers to use water purification equipment.

关 键 词：农村净水设备 使用意愿 TAM-TPB整合模型 

分 类 号：X751[环境科学与工程—环境工程]