乡村旅游发展驱动力量化评价及其赋能乡村振兴路径研究  

The Quantitative Evaluation of the Driving Force of Rural Tourism Development and Research on the Path of Empowering Rural Revitalization

作　　者：李鹏举 罗滢轩 LI Pengju;LUO Yingxuan(School of Economics,Sichuan University of Science&Engineering,Yibin 644000,China)

机构地区：[1]四川轻化工大学经济学院,四川宜宾644000

出　　处：《四川轻化工大学学报(社会科学版)》2025年第1期52-66,共15页Journal of Sichuan University of Science & Engineering:Social Sciences Edition

基　　金：四川省哲学社会科学基金项目(SCJJ23ND423);四川省智慧旅游研究基地重点项目(ZHZR22-01);成渝地区双城经济圈川南发展研究院项目(CYQCNY20244)。

摘　　要：为解决一哄而上发展乡村旅游的现实问题,运用系统论的方法,将影响乡村旅游发展的主要驱动力归纳为行政力和市场力。以“市场力”为横坐标、“行政力”为纵坐标,构建起基于两种驱动力的乡村旅游发展驱动力评价模型。采用定量分析,依据市场力的大小和行政力的强弱,将乡村分为BP型、BW型、SP型、SW型四种类型,研究认为不同类型村庄发展乡村旅游、实现产业融合和推进乡村振兴的实施路径也不同。BP型乡村最适合优先发展乡村旅游,进而通过乡村旅游的发展引领乡村振兴;BW型乡村适合优先发展乡村旅游,再通过乡村旅游带动乡村振兴;SP型乡村应利用行政资源补齐自身市场短板,打好市场基础后再发展乡村旅游;SW型乡村应先做优现代农业,做强农产品加工流通业,再通过乡村旅游服务乡村振兴。以期引导乡村在充分判断各自的基础条件和乡村旅游发展驱动力后,因地制宜地进行乡村旅游规划及开发,以乡村旅游高质量发展全面推进乡村振兴。In order to solve the practical problem that the development of rural tourism brings a lot of homogenization and low-level construction,the main driving forces affecting the development of rural tourism are summarized as administrative force and market force.With market force as the horizontal coordinate and administrative force as the vertical coordinate,eight secondary indicators based on the two driving forces are constructed.Through the identification model of rural tourism development driving force and the use of quantitative methods and according to the size of the market force and the strength of the administrative force,the countryside is divided into four types:BP type,BW type,SP type,and SW type.It is concluded that different types of villages have different implementation paths to develop rural tourism,achieve industrial integration and promote rural revitalization.BP-type villages are most suitable to give priority to the development of rural tourism,and then lead the revitalization of the whole village through the development of rural tourism;BW type villages are suitable to give priority to the development of rural tourism,and then promote the revitalization of rural industries through rural tourism;SP type villages should make use of administrative resources to make up their own market shortcomings and lay a good market foundation before developing rural tourism;SW villages should first do better modern agriculture,strengthen the processing and circulation of agricultural products,and then serve rural revitalization through rural tourism.In order to guide villages to fully judge their own basic conditions and driving forces of rural tourism development,rural tourism planning and development should be carried out according to local conditions,and the high-quality development of rural tourism should be used to comprehensively promote rural revitalization.

关 键 词：乡村旅游 驱动力 市场力 行政力 量化评价 产业融合 乡村振兴 

分 类 号：F590[经济管理—旅游管理] F592[经济管理—产业经济]