共情聚合与叙事共融:技术赋能下消防主题宣传片的跨媒介传播  

Empathy Aggregation and Narrative Integration:Cross-Media Communication of Fire-Fighting Promotional Videos Empowered by Technology

作　　者：康茜 郝海儒 KANG Qian;HAO Hairu(College of Communication,Shanxi Normal University,Taiyuan 030031,China)

机构地区：[1]山西师范大学传媒学院,山西太原030031

出　　处：《中北大学学报(社会科学版)》2025年第2期63-69,79,共8页Journal of North University of China:Social Science Edition

基　　金：2023年山西省回国留学人员科研项目:山西黄河文化的数字化传播路径创新研究(2023-106)。

摘　　要：近年来,消防主题宣传片逐渐成为积极的政治传播数字化实践,呈现出融合内容转化的叙事空间、结合互动叙事的意义生产、连接情感交融的共情情境为一体的传播形态。面对现存的传播壁垒与传播错位,消防主题宣传片应不断与技术、用户、平台、社会结构等要素有效联动,以此实现自主叙事意义重塑、超越认同的情感交融,从而打破当下主题宣传片倚重技术淡化情感、追求效果忽视共融的桎梏。In recent years,fire-fighting promotional videos have become a form of active digital politi-cal communication,characterized by a narrative space of integrated content transformation,meaning produc-tion through interactive storytelling,and empathetic scenarios fostering emotional connections.In addressing existing communication barriers and misalignments,these videos should continuously integrate effectively with elements such as technology,users,platforms and social structures.This would enable the reshaping of autonomous narrative meanings and the fostering of emotional connections that transcend mere identifica-tion.Such efforts aim to overcome current challenges where promotional videos overly rely on technology at the expense of emotional depth and prioritize outcomes while neglecting integration.

关 键 词：消防主题宣传片 情感连接 跨媒介叙事 

分 类 号：G210[文化科学—新闻学]