传统生产型制造企业如何实现服务型制造组织身份变革?——基于“陕鼓集团”的单案例研究分析  

How Can Traditional Production-Oriented Manufacturing Enterprises Accomplish the Identity Transformation Towards Service-Oriented Manufacturing Organizations?—A Single Case Study Analysis on“Shangu Group”

作　　者：胡查平[1] 牟娜娜 胡琴芳 HU Chaping;MOU Nana;HU Qinfang(School of Political and Economic Management,Guizhou Minzu University,Guiyang,Guizhou 550025;School of Economics and Management,Hunan University of Technology,Zhuzhou,Hunan 412007)

机构地区：[1]贵州民族大学政治与经济管理学院,贵州贵阳550025 [2]湖南工业大学经济与管理学院,湖南株洲412007

出　　处：《商学研究》2025年第1期25-41,共17页Commercial Science Research

基　　金：国家自然科学基金项目“制造业服务化战略竞争优势构建的理论探索与实证研究”(72162008);国家自然科学基金项目“制造企业数字化转型对服务创新绩效的影响机理:传导机制与边界条件”(72262007);国家自然科学基金项目“基于耦合视角的平台企业主导型创业生态系统形成及赋能机理研究”(72264006);湖北省高等学校哲学社会科学研究项目青年项目“面向互补性资产的企业技术转型路径及效应研究”(21Q071);贵州省高校人文社会科学研究项目“以制造业创新服务平台为引领培育贵州新质生产力研究”(2024RW138);贵州民族大学基金项目“贵州产业互联网集群生态系统形成及赋能机制研究”(GZMZSK[2022]YB11)。

摘　　要：本文以组织身份变革及制造业服务化转型的相关理论成果为基础,选择典型案例“陕鼓集团”作为分析对象,运用扎根理论研究方法,对“传统生产型制造企业如何实现服务型制造组织身份变革”这一核心问题进行深入探讨。研究发现:(1)传统生产型制造企业以“情境压力—响应模式—生成身份”为逻辑基础形成服务型制造组织身份变革机制;(2)传统生产型制造企业服务型制造组织身份变革过程呈现动态特征,即变革阶段的特定情境压力决定组织的特定反应模式,而组织的特定反应模式匹配组织身份生成模式;(3)传统生产型制造企业服务型制造组织身份变革路径具有独特性,体现为组织身份属性的显著性变化,以及变革机制的复杂性与动态性。本文创新性地提出并解析了传统生产型制造企业服务型制造组织身份变革机制模型,贡献了传统生产型制造企业成长变革和组织身份理论的相关研究,并为传统生产型制造企业可持续发展提供了有益借鉴和理论指导。Drawing on relevant theoretical findings regarding organizational identity transformation and servitization transformation of manufacturing sector,this study analyzes a representative case,namely“Shangu Group”using grounded theory research methodology to deeply explore the fundamental issue of how traditional production-oriented manufacturing enterprises accomplish the identity transformation towards service-oriented manufacturing organizations.The research reveals that:(1)traditional production-oriented manufacturing enterprises establish an organizational identity transformation mechanism for service-oriented manufacturing based on a logical framework of“situational pressure-response mode-identity generation”;(2)the process of organizational identity transformation towards service-oriented manufacturing in traditional production-oriented manufacturing enterprises exhibits dynamic characteristics,wherein specific situational pressures during each stage determine corresponding response modes adopted by organizations,aligning with their generated identities;(3)the path of organizational identity transformation towards service-oriented manufacturing in traditional production-oriented manufacturing enterprises is unique,characterized by significant changes in attributes and complexity within its dynamic mechanism.This paper introduces and analyzes an innovative model for understanding the transformation mechanisms underlying organizational identities in relation to service-orientation within traditional production-focused manufacturers,thereby contributing to research on growth and adaptation among such entities,and provides useful reference and theoretical guidance for the sustainable development of traditional production-oriented manufacturing enterprises.

关 键 词：制造业 制造业服务化 组织身份变革 情境压力 

分 类 号：F424[经济管理—产业经济] F279.23