商业诋毁行为主体认定的困境与纾解——以3002件案例为分析对象  

The Predicament and Resolution of Identifying Subjects of Commercial Defamation——An Analysis of 3002 Cases

作　　者：刘杰勇 丁岚 Liu Jieyong;Ding lan

机构地区：[1]中央民族大学法学院 [2]中国社会科学院法学研究所

出　　处：《兰州学刊》2025年第1期138-151,共14页

基　　金：国家社科基金一般项目“新时代民族团结进步的法治保障体系研究”(项目编号:21BMZ152);中央民族大学“青年教师铸牢中华民族共同体意识研究专项”(项目编号:2024ZLQN26);中国青少年研究会立项课题“青少年宗教信仰状况研究”(项目编号:2024B78)。

摘　　要：随着互联网经济的发展和黑公关产业链的滋生,以恶意评论、“水军”“推手”为代表的新形态商业诋毁成为企业商誉新的威胁。面对此类新形态商业诋毁,我国商业诋毁主体行为认定存在着非经营者的主体适格性、竞争关系的认定必要性、被诋毁对象的可识别性等争议问题,需要从三方面予以解决:第一,扩大竞争关系认定范围,不以同业竞争为限,涉及市场竞争利益争夺即可认定为存在竞争关系;第二,扩张经营者概念范畴,涵盖广义竞争关系的经营者群体及其利害相关方;第三,明确诋毁信息指向对象,尤其是明确诋毁信息指向对象的特定性、信息接收对象的现有性和潜在性。With the development of the internet economy and the rise of the black PR industry chain,new forms of commercial defamation,represented by malicious reviews,“water armies”and“pushers”have become a new threat to corporate reputation.In addressing these new forms of commercial defamation,China faces disputes over the suitability of non-business entities as subjects,the necessity of recognizing competitive relationships,and the identifiability of the defamed objects.Solutions are needed in three aspects:First,expand the scope of recognizing competitive relationships beyond the same industry to include any market competition interest disputes;second,broaden the concept of business entities to encompass groups with broad competitive relationships and their stakeholders;third,clarify the target of defamation information,especially the specificity of the target,and the existing and potential recipients of the information.

关 键 词：商业诋毁 主体认定 竞争关系 经营者 诋毁信息 

分 类 号：D922.29[政治法律—经济法学]