实践偏差与理论修正——基于壮族传统婚礼再论传播仪式观  

Practical Bias and Theoretical Correction--Re-Disscussion on the Dissemination of Ritual Views Based on Traditional Zhuang Weddings

作　　者：陈鸣 胡中全 郭丽梅 CHEN Ming;HU Zhongquan;GUO Limei(Chongzuo Preschool Education College,Chongzuo Guangxi,532200,China;Guangxi Minzu Normal University,Chongzuo Guangxi,532200,China)

机构地区：[1]崇左幼儿师范高等专科学校,广西崇左532200 [2]广西民族师范学院,广西崇左532200

出　　处：《文化创新比较研究》2025年第3期69-73,共5页Comparative Study of Cultural Innovation

基　　金：广西高校中青年教师科研基础能力提升项目“传播仪式观视域下广西壮族传统婚礼研究”(项目编号:2021KY1533)。

摘　　要：詹姆斯·凯瑞从文化的角度理解传播概念和行为,并提出了突破美国传播学主流范式的传播仪式观,强调传播是一种共享文化体验的仪式,其目的在于建构稳定的共同体,在时间上维系一个易逝的社会。该文在传播仪式观的理论框架下考察壮族传统婚礼,分析壮族传统婚礼的重要社会功能。同时也发现,在复杂的社会传播面前,传播仪式观是一种狭隘的视角,二元对立的划分过于简化了复杂的传播现象,也忽视了传播内容本身的深度和质量对于传播成败起决定作用的问题,未赋予媒介技术在传播中的合理角色和地位。不能摒弃传递观和媒介技术观而仅依靠传播的仪式观来探讨文化传播的本质及其功能,否则将导致传统文化传承问题脱离实际。James W.Carey understands the concept and behavior of communication from the perspective of culture,and proposes a concept of communication ritual that breaks through the mainstream paradigm of American communication studies,emphasizing that communication is a ritual of sharing cultural experience,and its purpose is to build a stable community and maintain a fleeting society in time.The paper examines traditional Zhuang weddings within the theoretical framework of the communication ritual view and analyzes the important social functions of traditional Zhuang weddings.At the same time,it is also found that in the face of complex social communication,the concept of communication ritual is a narrow perspective,and the division of binary opposition oversimplifies the complex communication phenomenon,and ignores the problem that the depth and quality of communication content itself play a decisive role in the success or failure of communication,and does not give media technology a reasonable role and status in communication.We cannot abandon the concept of transmission and media technology,and only rely on the ritual view of communication to explore the essence and function of cultural communication.Otherwise it will lead to the issue of traditional cultural inheritance being divorced from reality.

关 键 词：仪式观 壮族传统婚礼 文化传播 共同体 民族传统 文化传承 

分 类 号：G206[文化科学—传播学]