博物馆网站虚拟语言景观考察与研究——以陕西历史博物馆网站为例  

Research on Virtual Linguistic Landscape in Museum Website:A Case Study of the Website of Shaanxi History Museum

作　　者：李稳敏[1] 刘姝慧 Li Wenmin;Liu Shuhui

机构地区：[1]陕西科技大学文化与教育学院,西安710021

出　　处：《外语教育研究》2025年第1期51-57,共7页Foreign Language Education & Research

基　　金：陕西省哲学社会科学规划课题“大西安旅游文化与城市语言景观表达深度融合研究”(项目编号:2020K027)。

摘　　要：在融媒体时代背景下,文化传播场所延伸至虚拟网络空间,虚拟语言景观已成为民族文化的重要表现形式。博物馆承载了大量文物信息,具有深厚的历史内涵,其官方网站也已成为一座城市新型的旅游名片,促进了历史文化的传播。文章以陕西历史博物馆网站为研究案例,结合拉斯韦尔提出的5W传播模式,研究陕西历史博物馆网站文化传播活动的影响因素。据此提出,网络语境下提升博物馆网站虚拟语言景观文化传播应加强网站语言景观建设,提升文化信息翻译质量,拓展文化传播路径,以坚定文化自信,提高中华文化影响力。In the era of convergence media,cultural communication venues have extended into virtual cyberspace where virtual linguistic landscape is an essential passage to express national culture.Museums present a vast amount of artifact information and possess profound historical connotations,and their official websites have already become new tourist attractions for cities,facilitating the dissemination of historical culture.Taking the website of Shaanxi History Museum as the research case and incorporating the 5W communication theory proposed by Lasswell,this paper examines the influencing factors of cultural communication activities on the website of Shaanxi History Museum.Based on above discussion,it is proposed that to enhance the cultural communication of museum websites’virtual linguistic landscape in the online context,efforts should be made to strengthen the construction of the website linguistic landscape,improve the quality of cultural information translation,and expand cultural transmission channels,thereby fortifying cultural confidence and elevating the influence of Chinese culture.

关 键 词：陕西历史博物馆网站 虚拟语言景观 5W传播模式 文化传播策略 

分 类 号：H004[语言文字—语言学]