论新时代经济宣传的内容特征、功能意义和有效策略  

The Content Features,Functions,and Effective Strategies of Economic Publicity Work in the New Era

作　　者：李斌雄 江慈 LI Binxiong;JIANG Ci

机构地区：[1]武汉大学马克思主义学院,湖北武汉430072

出　　处：《决策与信息》2025年第3期5-17,共13页Decision & Information

基　　金：教育部哲学社会科学研究专项(党的二十大精神研究,23JD20007);2023年湖北省社科基金习近平文化思想研究专项,项目负责人:李斌雄。

摘　　要：新时代新征程,经济宣传作为引导社会舆论、凝聚发展共识的重要手段,对于促进中国经济高质量发展、实现中国式现代化具有重要意义。新时代经济宣传主要包括阐释党的经济思想理论、科学认识经济形势和解读经济政策、开展经济舆论斗争等内容,具有政治性与生活性、针对性与时效性、专业性与普及性、权威性与大众性、导向性与服务性相统一的特征。新时代的经济宣传在引导经济舆论、增强发展信心、提升民众经济素养以及塑造国家经济形象等方面具有重要价值,在促进经济发展方面发挥信息传递、释疑解惑、舆论引导、形象塑造和动力激发等功能。新时代有效进行经济宣传的基本策略是坚持正面宣传,将弘扬主旋律和及时回应热点相结合,将稳定社会预期与凝聚发展共识相结合,唱响中国经济光明论;深入基层开展调查研究,科学运用事实数据分析方法,优化经济宣传内容;采用人民群众喜闻乐见的语言风格和多媒体融合方法,创新话语表达方式;运用细微视角和真实案例,讲好中国经济发展故事。In the new era and new journey,economic propaganda,as an important means to guide public opinion and build consensus for development,is of great significance for promoting high-quality economic development and realizing Chinese path to modernization.Economic propaganda in the new era mainly includes explaining the party's economic thought and theory,scientifically understanding the economic situation and interpreting economic policies,and carrying out economic public opinion struggle.It has the characteristics of political and life-oriented,targeted and timely,professional and popular,authoritative and mass,and oriented and service-oriented.Economic propaganda in the new era has important value in guiding economic public opinion,enhancing development confidence,improving people's economic quality,and shaping the national economic image.It plays a role in promoting economic development by transmitting information,dispelling doubts,guiding public opinion,shaping images,and stimulating motivation.The basic strategy for effective economic propaganda in the new era is to adhere to positive propaganda and promote the bright future of China's economy;Scientifically using factual data to optimize economic propaganda content;Innovate the way of discourse expression and tell the story of China's economic development well.

关 键 词：经济宣传工作 形势政策教育 舆论引导工作 宣传思想工作 

分 类 号：D643[政治法律—政治学] D261.5[政治法律—中外政治制度]