澳门地区文化旅游业转型发展:政策内涵与实现路径  

Transformation and Development of Macao region’s Cultural Tourism Industry:Policy Connotations and Implementation Pathways

作　　者：谭尧 关伟 TAN Yao;GUAN Wei

机构地区：[1]深圳职业技术大学创新创意设计学院,广东深圳518107 [2]中国人民大学文化产业研究院,北京100872

出　　处：《深圳社会科学》2025年第2期25-35,共11页Social Sciences in Shenzhen

摘　　要：澳门地区回归25年来,旅游产业取得了跨越式发展,成为澳门地区最为重要的支柱产业。然而,与澳门地区整体经济结构面临的问题类似,澳门地区旅游产业对博彩业依赖较重,导致行业风险较为集中,产业韧性不足,抗市场波动能力较差。事实上,澳门地区历史积淀深厚,传统文化保存较好,多元文化和谐共融,大力发展文化旅游是丰富澳门地区旅游业非博彩元素的重要路径,更是凸显“一中心、一平台、一基地”重要战略定位的重要举措,对于澳门地区经济社会全局具有多重重要意义。相关已有研究大多是从澳门地区旅游业发展角度出发,讨论相对局限,或是从澳门地区经济适度多元化角度出发,范围又略显宽泛,对澳门地区文化产业与旅游产业的关系的讨论,缺乏从融入国家发展大局、凸显战略定位、重塑城市形象、丰富居民精神文化生活角度阐释推动澳门地区文旅融合发展的多重重要意义。本文基于近20年统计数据梳理了澳门地区旅游业发展情况,澳门地区的政策定位,以及特区政府的施政方针,系统阐释了推动澳门地区文化旅游高质量发展的现实需求与政策内涵。在此基础上,围绕文化产品和服务供给跟不上文化旅游发展需要问题出发,提出培育文化新质生产力,把握大湾区合作时代机遇,以“文化+创意+科技”三轮驱动开创澳门地区文旅高质量发展新时代新局面的建议。In the 25 years since Macao region’s return to the motherland,the tourism industry has witnessed remarkable leapfrog development,solidifying its position as a key pillar of the Special Administrative Region.Yet,akin to the broader economic structure of Macao region,the industry is heavily reliant on the gaming sector,resulting in concentrated risks,diminished resilience,and susceptibility to market volatility.Macao is endowed with a profound historical legacy,well-preserved cultural traditions,and a harmonious fusion of diverse cultures.The vigorous promotion of cultural tourism is essential not only for enriching the nongaming aspects of Macao region’s tourism industry,but also for underscoring its strategic role as a center,one platform,one base,’which is pivotal for the comprehensive economic and social progress of the region.While existing research is plentiful,it tends to focus narrowly on the development of Macao region’s tourism industry or broadly on economic diversification,often neglecting a comprehensive examination of the interplay between Macao region’s cultural and tourism sectors.There is a pressing need for research that integrates the perspective of aligning with the nation’s overarching development goals,highlighting strategic positioning,reshaping the city’s image,and enriching the spiritual and cultural life of its residents.Drawing on nearly two decades of statistical data,we provide an in-depth review of the development of Macao region’s tourism industry,aligns with the strategic positioning of various governmental levels,and elucidates the practical demands and policy connotations necessary for nurturing high-quality cultural tourism.In response to the current imbalance between the supply of cultural products and services and the evolving demands of cultural tourism,we propose innovative strategies.These include fostering new cultural productive forces,capitalizing on the collaborative opportunities presented by the Greater Bay Area initiative,and spearheading a new epoch of

关 键 词：澳门地区 文化新质生产力 创意产业 文旅融合 粤港澳大湾区 经济适度多元化 

分 类 号：G127[文化科学]