农户对认证牧草种子的支付意愿及影响因素  

Farmers’willingness to pay for certified forage seeds and its influencing factors

作　　者：刘颖 蒋秀云 苗保莉 高媛[3] 胡小文[2] LIU Ying;JIANG Xiuyun;MIAO Baoli;GAO Yuan;HU Xiaowen(School of Management,Lanzhou University,Lanzhou 730000,Gansu,China;College of Pastoral Agricultural Science and Technology,Lanzhou University,Lanzhou 730020,Gansu,China;School of Economics,Huazhong University of Science and Technology,Wuhan 430074,Hubei,China)

机构地区：[1]兰州大学管理学院,甘肃兰州730000 [2]兰州大学草地农业科技学院,甘肃兰州730020 [3]华中科技大学经济学院,湖北武汉430074

出　　处：《草业科学》2025年第2期514-527,共14页Pratacultural Science

基　　金：甘肃省首席科学家负责制项目(23ZDKA013);国家自然科学基金项目(32001406);中国工程院战略研究与咨询项目(2023-XY-28);中国工程院院地合作项目(GS2023ZDI01)。

摘　　要：中国的种子质量认证工作尚处于起步阶段,了解农户对认证牧草种子的支付意愿,厘清其影响因素有利于种子质量认证工作在中国牧草种子市场的推进,这对保障中国高质量牧草种子的持续供应,进而保障优质牧草供给率与粮食安全具有重要意义。本研究以苜蓿(Medicago sativa)为例,基于462户苜蓿种植户的问卷调查数据,利用条件价值法就农户对认证苜蓿种子的支付意愿(WTP)与影响因素进行了定量分析。结果表明:1)农户对认证苜蓿种子的平均溢价支付水平为30.72%。2)农户的种植专业化程度和市场环境认知均显著正向影响农户对认证苜蓿种子的WTP,其中苜蓿种植比例每增加1个百分点,农户的WTP将提升0.051个百分点,参与农业技术培训的农户其WTP比未参与培训的农户高16.424个百分点,了解认证种子的农户其WTP比不了解认证种子的农户高7.899个百分点,而有劣质种子购买经历的农户其WTP比无劣质种子购买经历的农户高2.285个百分点。3)农户对认证牧草种子的WTP还受户主性别、受教育程度、健康状况及消费偏好等因素的影响。In China,seed quality certification is in its nascent stages.Understanding farmers’willingness to pay for certified forage seeds and identifying the influencing factors are essential for promoting seed quality certification in China’s forage seed market.This promotion is crucial for ensuring a continuous supply of high-quality forage seeds,thereby sustaining the provision of quality forage and contributing to food security.In this study,survey data from 462 alfalfa(Medicago sativa)farmers were analyzed using the contingent valuation method to quantitatively assess their willingness to pay(WTP)for certified alfalfa seeds and the influencing factors.The results show that:1)Farmers are willing to pay an average premium of 30.72%for certified alfalfa seeds.2)Both planting specialization and market environment recognition significantly and positively affect farmers’WTP for certified alfalfa seeds.Specifically,for every 1 percentage point increase in the proportion of alfalfa planting area,WTP increased by 0.051 percentage point.Farmers participating in agricultural technology training exhibited a WTP of 16.424 percentage points greater than those of non-participants.Similarly,those knowledgeable about certified seeds showed a WTP of 7.899 percentage points greater than those who are not.In addition,farmers with experience in purchasing inferior seeds demonstrated a WTP of 2.285 percentage points higher than their counterparts.3)Farmers’WTP for certified forage seeds is also influenced by factors such as household head’s gender,educational level,health status,and consumption preferences.

关 键 词：苜蓿 草种业 种子质量认证 粮食安全 种植专业化 市场环境认知 条件价值法 

分 类 号：F324.6[经济管理—产业经济] F323.6