贵州省本科高校图书馆微信公众号运营情况调查分析  

Investigation and Analysis of the Operation of WeChat Official Accounts of Undergraduate University Libraries in Guizhou Province

作　　者：杨洋 Yang Yang(Library of Guizhou University for Nationalities,Guiyang,Guizhou 550025)

机构地区：[1]贵州民族大学图书馆,贵州1贵阳550025

出　　处：《贵图学苑》2024年第4期11-14,共4页Guizhou Library Publication

摘　　要：本文对贵州省本科高校图书馆的微信公众号的运营情况展开调查,在微信传播指数WCI的基础上,对各公众号的推文发布情况和文章阅读效果进行统计分析,指出贵州省高校图书馆微信公众号在阅读量、推文频率、原创性和互动性方面存在的不足,并提出提升公众号运营效果的建议。This paper investigates the operation of the WeChat official accounts of the undergraduate university libraries in Guizhou Province.On the basis of WeChat Communication Index(WCI),it makes a statistical analysis of the tweets and article reading effect of each official account,points out the shortcomings of the Wechat official accounts in terms of reading volume,tweet frequency,originality and interactivity,and proposes suggestions to improve the operation effect of the official accounts.

关 键 词：微信公众号 微信传播指数 高校图书馆 

分 类 号：G25[文化科学—图书馆学]