考虑农产品销售服务的土地全程托管参与策略研究  

Study on participation strategy of land trusteeship considering agricultural marketing services

作　　者：叶超 孙自来 王展鹏 刘欣欣 阮俊虎[1] YE Chao;SUN Zilai;WANG Zhanpeng;LIU Xinxin;RUAN Junhu(School of Economics and Management,Northwest A and F University,Yangling 712100,China)

机构地区：[1]西北农林科技大学经济管理学院,杨凌712100

出　　处：《系统工程理论与实践》2025年第1期160-175,共16页Systems Engineering-Theory & Practice

基　　金：国家社会科学基金重大项目“我国农产品供应链数字化转型的发展战略与实施路径研究”(23&ZD123)。

摘　　要：针对“小规模、分散化”经营下农业生产效率低、农产品本地销售难的问题,考虑土地全程托管服务对农产品生产与销售环节的影响,建立了农业企业主导的土地全程托管服务Stackelberg博弈模型,以无托管服务的情形为基准,研究“专业型”和“兼业型”两种土地托管服务中,农业企业和农户的服务与生产策略,并分析两种模式对农业企业和农户利润的影响.研究发现:1)服务性价比较高时,两类托管服务均能增加农户利润.服务性价比较低时:若本地农产品市场需求较高,则托管服务不能增加农户利润;若本地农产品市场需求中等,则仅有“专业型”服务能增加农户利润;若本地农产品市场需求较低,则“专业型”和“兼业型”服务均能增加农户利润.2)“专业型”托管服务助农效果更强,但会导致农业企业“高风险、低收益”困境,无法形成稳定的利益联结.3)在土地托管服务性价比较高或本地农产品市场需求较低,且农户未面临严重土地约束时,“兼业型”托管服务能同时提升农户与农业企业的利润,实现共赢.To address the issues of inefficiency in agricultural production and difficulty in local marketing in the context of"small and decentralized farming",considering the impact of land trusteeship services on farmers'production and marketing,a Stackelberg game model for land trusteeship services led by agribusiness firms is established.Using the scenario without trusteeship services as the benchmark,we study agribusiness firms'and farmers'service and production strategies.Then,we analyze the impacts of trusteeship services on their profits in two land trusteeship services:"full-time"and"part-time".It is found that:1)When the cost-effectiveness is high,trusteeship services increase farmers'profits.When the cost-effectiveness is low,and the demand in the local market is high,trusteeship services cannot increase farmers'profits.When the cost-effectiveness is low,and the demand in the local market is moderate,only"full-time"services increase farmers'profits.When the cost-effectiveness is low,and the demand in the local market is down,both"full-time"and"part-time"services increase farmers'profits.2)"Full-time"trusteeship services exhibit a more pronounced impact in assisting farmers.However,it can lead to the dilemma of"high risk,low return"for agribusiness firms and the failure to form a stable interest connection between the two subjects.3)When there is a high cost-effectiveness of trusteeship services or a sluggish demand in the local market,"part-time"services lead to a mutually beneficial situation,unless the farmers are in a state of extreme land scarcity.

关 键 词：土地托管 农业供应链 农业生产外包 STACKELBERG博弈 

分 类 号：F224[经济管理—国民经济]