地方政府驱动企业参与乡村振兴的机制——乡村振兴注意力视角的分析  

Study on the Mechanism of Local Governments Driving Enterprises to Participate in Rural Revitalization:An Analysis of the Attention Perspective of Rural Revitalization

作　　者：肖红军[1] 阳镇 凌鸿程 XIAO Hongjun;YANG Zhen;LING Hongcheng(Institute of Industrial Economics,Chinese Academy of Social Sciences;Research Center for Technological Innovation,Tsinghua University;School of Digital Economics,Jiangxi University of Finance and Economics;Institute of New Energy and Low-Carbon Development,Jiangxi University of Finance and Economics)

机构地区：[1]中国社会科学院工业经济研究所 [2]清华大学技术创新研究中心 [3]江西财经大学数字经济学院 [4]江西财经大学新能源与低碳发展研究院

出　　处：《中国农村经济》2025年第2期131-152,共22页Chinese Rural Economy

基　　金：国家社会科学基金重大项目“国企混合所有制改革的实现路径选择研究”(编号:20&ZD073);国家社会科学基金重点项目“支撑企业新质生产力形成的创新模式与创新政策研究”(编号:24AGL018);中国社会科学院登峰战略企业管理优势学科建设项目(编号:DF2023YS25)。

摘　　要：企业参与推动乡村全面振兴是以中国式现代化全面推进强国建设的重要举措。本文以沪深A股上市公司为研究样本,考察了地方政府的乡村振兴注意力对企业参与乡村振兴的具体影响及其内在机理。研究结果表明:第一,地方政府的乡村振兴注意力水平越高,企业对参与乡村振兴的响应程度和资源配置强度越强,在进行一系列稳健性检验以及考虑内生性问题后上述研究结论依然成立。第二,在传导机制方面,企业主要通过环境、社会与公司治理(ESG)战略以及强化企业涉农投资两个途径响应地方政府的乡村振兴注意力,地方政府通过乡村振兴注意力驱动企业参与乡村振兴存在战略响应和资源配置双重机制。第三,在调节效应方面,外部媒体的关注能提高企业对乡村振兴的响应程度,该因素在地方政府乡村振兴注意力水平对企业参与乡村振兴的影响中发挥正向调节作用。The Resolution of the Central Committee of the Communist Party of China on Further Deepening Reform Comprehensively to Advance Chinese Modernization deliberated and adopted at the Third Plenary Session of the 2Oth Central Commttee of the Communist Party of China has indicated that we must pursue coordinated progress in new industrialization,new urbanization,and all-around rural revitalization.It demands the application of the experience from the"Ten-Thousand Villages Project"and the establishment of a long-term mechanism for promoting the comprehensive revitalization of rural areas.In terms of the core entities driving rural revitalization,enterprises are not only market entities but also social entities.Enterprises are the key to promoting the reengineering of rural industries and endogenous capabilities.Systematically studying the intrinsic mechanisms of rural revitalization from the perspective of enterprise participation holds extremely significant theoretical significance and practical value for accelerating the comprehensive revitalization of rural areas in the new era.From the perspective of local govermments driving enterprises to participate in rural revitalization,this paper studies the impact of local govemments'attention level on enterprises'participation in rural revitalization and its intermal mechanism.Specifically,this paper uses the data of A-share listed companies from 2016 to 2022 to examine the impact of the govermment's attention level on enterprises'participation in rural revitalization and its mechanism in both theoretical and empirical dimensions.The research conclusions show that first,the government's attention to rural revitalization has a significantly positive impact on the participation of enterprises in rural revitalization.Second,the important mechanism through which the govermment's attention level on rural revitalization affects enterprises'participation in rural revitalization is to enhance enterprises'ESG strategic response and promote enterprises'agricultural investment.Third,

关 键 词：乡村振兴 地方政府 媒体关注 涉农投资 ESG 

分 类 号：F323.9[经济管理—产业经济]