基于TOE理论的体育非物质文化遗产数字化研究  

Research on Digitalization of Sports Intangible Cultural Heritage Based on the TOE Theory

作　　者：张洁 莫伯初 周润东 朱寒笑[1] ZHANG Jie;MO Bochu;ZHOU Rundong;ZHU Hanxiao(School of Physical Education,Shenzhen University,Shenzhen 518061,Guangdong China;Guangdong Key Laboratory of Philosophy and Social Science,Shenzhen 518061,Guangdong China;School of Media and Communication,Shenzhen University,Shenzhen 518061,Guangdong China)

机构地区：[1]深圳大学体育学院,广东深圳518061 [2]广东省哲学社会科学重点实验室,广东深圳518061 [3]深圳大学传播学院,广东深圳518061

出　　处：《北京体育大学学报》2024年第12期23-37,共15页Journal of Beijing Sport University

基　　金：国家社会科学基金项目“粤港澳大湾区体育非物质文化遗产的数字化共建共治共享研究”(项目编号:23BTY091)。

摘　　要：数字时代,推动体育非物质文化遗产数字化发展成为贯彻国家文化数字化战略、推动优秀传统文化创造性转化和创新性发展的题中之意。运用文献资料法、专家访谈法、实地调查法、案例分析法,基于TOE(技术-组织-环境)理论,从3个维度剖析体育非遗数字化的理论框架、发展现状与现实困境,进而提出实现路径。研究认为:体育非遗数字化经历“在库式”静态保护、“在线式”动态传播和“在场式”活态传承3个阶段。其面临的现实挑战有:技术层面,数字技术应用水平整体较低,存在技术僭越价值理性的风险;组织层面,传承人主体身份在数字语境下模糊化,治理主体多元化程度不高、协同力度不强,数据主管部门联动乏力、资源整合不足;环境层面,政策环境存在实施缺口、制度体系建设亟待完善,高质量内容供给不足。最后,提出体育非遗数字化的实现路径:技术层面,回归以人为本的价值理性;组织层面,构建多元协同的治理格局;环境层面,塑造数字非遗的传承氛围。In the digital era,promoting the digital development of sports intangible cultural heritage has become the theme of implementing the national cultural digitization strategy and fostering the creative transformation and innovative development of excellent traditional culture.By using the methods of literature review,expert interview,field survey and case analysis,and based on the TOE(Technology-Organization-Environment)theory,this study analyzes the theoretical framework,current development status,and practical challenges of the digitizing sports intangible cultural heritage from three dimensions,and then puts forward implementation paths.The study finds that the digitization of sports intangible cultural heritage has gone through three stages:“in-repository”static preservation,“online”dynamic dissemination and“onsite”living heritage.The challenges it faces include:at the“technology”level,the overall application level of digital technology is relatively low,posing a risk of technology overshadowing value rationality;at the“organization”level,the main identity of the inheritors becomes blurred in the digital context,the diversity of governance entities is insufficient,collaboration efforts are weak,and data authorities lack coordination and integration of resources;at the“environment”level,there are gaps in the implementation of the policy environment,the institutional system needs improvement,and there is a lack of high-quality content supply.Accordingly,the study proposes implementation paths for the digitization of sports intangible cultural heritage:at the“technology”level,return to a people-centered value rationality;at the“organization”level,construct a multidimensional and collaborative governance pattern;and at the“environment”level,foster an inheritance atmosphere of digital intangible cultural heritage.

关 键 词：体育非物质文化遗产 数字化 TOE理论 民族传统体育 静态保护 动态传播 活态传承 

分 类 号：G812[文化科学—体育学]