数字乡村与代际收入流动性:基于淘宝村的证据  

Digital Villages and Intergenerational Income Mobility:Evidence Based on Taobao Villages

作　　者：刘翠花 戚聿东 丁述磊 Liu Cuihua;Qi Yudong;Ding Shulei

机构地区：[1]首都经济贸易大学经济学院 [2]北京师范大学经济与工商管理学院 [3]首都经济贸易大学劳动经济学院

出　　处：《世界经济》2025年第2期230-256,共27页The Journal of World Economy

基　　金：国家社会科学基金一般项目(24BJL106)的资助。

摘　　要：淘宝村作为农村电商发展的典范,能够为县域乡村的就业和创收带来新机遇。本文从理论层面分析了淘宝村对代际收入流动性的影响机理,计量分析发现,淘宝村的出现能够显著降低代际收入弹性,促进代际收入流动,而且对于低收入群体的作用效果更强。机制分析表明,减弱父代对子代人力资本、物质资本、社会资本的影响是淘宝村促进代际收入流动的主要作用路径。异质性分析表明,淘宝村的出现对中西部地区、距离县城较远的乡村、互联网发展水平较低的县域和出生日期在1990年以后群体的代际收入流动性改善效果更好。本文还研究发现,淘宝村对个体追求收入向上流动的主观动力也会产生积极影响。本文为数字乡村背景下加速农村电商发展、改善代际收入流动性提供了一定的政策启示。In recent years,digital villages have become a crucial element of the strategic vision focusing on rural revitalization,becoming the“last mile”in creating a seamless digital China.During the process of building the digital villages,rural e-commerce has been maintaining a good development momentum,while Taobao villages,as a typical model of rural e-commerce development,have been increasing in number and showing a phenomenon of industrial aggregation.Taobao villages have not only facilitated the economic growth of rural areas,but also provided new opportunities for residents to increase their incomes,revitalising entrepreneurship in rural areas and reducing the stratification of social classes.This paper uses a combination of theoretical modelling and econometric analysis to validate the conclusions outlined in the study.In terms of theoretical modelling,the study constructs a parental generation utility function,adopts a Cobb-Douglas production function to elaborate a parental generation income model,and constructs the corresponding human,physical and social capital production functions of the younger generation.It then theoretically elucidates the impact and mechanism of the emergence of Taobao villages,an exogenous shock,on the impact of intergenerational income mobility.We quantitatively analyses the impact,mechanism and heterogeneity of Taobao villages on intergenerational income mobility.The study indicates that the emergence of Taobao villages significantly reduces intergenerational income elasticity,promotes intergenerational income mobility and has a greater effect on low-income groups,verifying the wide-ranging marginal effect of the impact of Taobao villages on intergenerational income mobility.After passing a series of robustness tests,the Taobao village measurement indicator replacement test also reveals that the larger the scale of village development,the more they come to promote intergenerational income mobility,verifying the intensive marginal effect of the impact of Taobao villages on intergen

关 键 词：淘宝村 代际收入流动 数字乡村 电子商务 

分 类 号：F323.8[经济管理—产业经济] F724.6