基于文化表述理论的杭嘉湖丝绸产品设计研究  

RESEARCH ON THE DESIGN OF HANGJIAHU SILK BASED ON CULTURAL EXPRESSION THEORY

作　　者：王放豪 朱伟明[1] WANG FANGHAO;ZHU WEIMING

机构地区：[1]浙江理工大学服装学院

出　　处：《设计》2025年第1期1-5,共5页Design

摘　　要：针对现代地域丝绸市场产品文化附加值低,同质化严重,产品创新不足等问题,探讨杭嘉湖地域丝绸产品设计的策略和实践,提高杭嘉湖丝绸产品文化底蕴与价值。首先,通过文化表述理论的嫁接应用,定位杭嘉湖丝绸产品受众人群,并对其认知形态进行分析。其次,通过提取编码杭嘉湖地区的地域风貌、织锦技艺、织锦民俗元素,为设计提供应用素材。最后,针对产品设计的外形维度、使用维度、情感维度进行叙述设计解码,实现杭嘉湖文化丝绸产品的创新性叙述设计。创新设计杭嘉湖传统丝绸产品,赋予其地域文化吸引力和独特性,增加消费者共情力与归属感,为杭嘉湖地域丝绸产品提供了新视角和实践指导。In response to the problems of low cultural added value,severe homogenization,and insufficient product innovation in modern regional silk markets,this paper explores the strategies and practices of silk product design in the Hangjiahu region,in order to enhance the cultural heritage and value of Hangjiahu silk products.Firstly,through the grafting application of cultural expression theory,target the audience of Hangjiahu silk products and analyze their cognitive forms.Secondly,by extracting and encoding the regional style,weaving techniques,and folk elements of the Hangjiahu region,application materials are provided for design.Finally,the design and decoding of the appearance dimension,usage dimension,and emotional dimension of product design are described to achieve innovative design of Hangjiahu cultural silk products.Innovatively designing traditional silk products from Hangjiahu,endowing them with regional cultural appeal and uniqueness,increasing consumer empathy and sense of belonging,and providing new perspectives and practical guidance for regional silk products from Hangjiahu region.

关 键 词：文化表述理论 杭嘉湖丝绸产品 产品设计 设计方法论 传承与创新 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]