基于设计符号学原理的自然博物馆文创设计  

REDESIGN OF NATURE MUSEUM CULTURAL AND CREATIVE PRODUCTS BASED ON THE PRINCIPLE OF DESIGN SEMIOTICS

作　　者：孙希颉 郑仁华[1] 高阳[1] 叶昕睿 SUN XIXIE;ZHENG RENHUA;GAO YANG

机构地区：[1]成都理工大学机电工程学院 [2]成都理工大学传播科学与艺术学院

出　　处：《设计》2025年第1期76-80,共5页Design

摘　　要：基于设计符号学相关理论,探析当下文创产品的设计规律,提出对自然博物馆文创产品的再设计策略,提升其创新度,增强国潮文化的输出;通过对自然博物馆文化元素符号的语义、语构、语用进行可视化流程设计,总结元素符号的语义内涵-语构形式-语用表现及三者相互传递与转化的规律;依据对元素符号的可视化信息设计得出的设计规律,把城市的文化地域特色融入文创产品创意设计中,进而完成自然博物馆文创产品的再设计;利用设计符号学三分法原理并经过可视化设计的过程,使得符号传递与转化更加明晰,完成了对自然博物馆文创产品的再设计,实现文创产品的开发。Based on the relevant theories of design semiotics,to analyse the design law of the current cultural and creative products,proposing a redesign strategy for nature museums'cultural products,to enhance its innovation and to strengthen the output of the national tide culture;through the visualization and information design of the cultural elements of the symbols of natural museums,to sum up the semantic connotation-semantic form-semantic performance of the elemental symbols,as well as the law of the mutual transmission and transformation of the three.Based on the design law derived from the visual information design of elemental symbols,in this way,cultural and local characteristics can be incorporated into creative designs for cultural and creative products.By using the principle of semiotics trichotomy and through the process of visual design,the symbols are transmitted and transformed in a clearer way,to complete the transformation of the museum's cultural and creative products and to achieve the further advancement of cultural and creative products.

关 键 词：设计符号学 自然博物馆 文创设计 地域性文化 可视化设计 设计策略 

分 类 号：TB472[一般工业技术—工业设计]