视觉叙事介入社会责任的策略探索  

RESEARCH ON THE STRATEGY OF VISUAL NARRATIVE INTERVENTION IN SOCIAL RESPONSIBILITY

作　　者：祝佳铭 ZHU JIAMING

机构地区：[1]南京艺术学院设计学院

出　　处：《设计》2025年第1期92-95,共4页Design

摘　　要：公民意识和时代需要推动了设计责任的发展,设计的范畴逐步扩大。对于视觉叙事而言,多消费主义下的感官需要,少有历史经纬的责任总结,至此聚焦分析视觉设计介入社会问题的挑战和机遇,探讨视觉传达设计师行为策略的转化变得尤为重要。以视觉语言为切入点,通过风格分析、图式比对和场域调研等方法,与社会学、心理学等学科相结合,挖掘视觉叙事的传播渠道。进一步从社会事件参与和日常叙事景观等角度论证,激发受众的好奇心与参与度,使社会责任不再是单向传播,为行业发展提供了新的审慎思考和理论探索。视觉叙事能够以直观且富有感染力的方式表达社会关切,是视觉设计本土化,日常生活审美化关键环节。The design strategy of contemporary visual narrative intervention in social responsibility has been driven by civic awareness and the needs of the times,which has led to the development of design responsibility and the gradual expansion of the scope of design.For visual storytelling,the sensory needs under consumerism are abundant,and there is little historical summary of responsibility.Therefore,it is particularly important to focus on analyzing the challenges and opportunities of visual design intervention in social issues,and explore the transformation of visual communication designer behavior strategies.Taking a unique visual language as the starting point,this study combines methods such as style analysis,schema comparison,and field research with disciplines such as sociology and psychology to explore the communication channels of visual narrative.Further argue from the perspectives of social event participation and daily narrative landscapes,stimulate audience curiosity and participation,and make social responsibility no longer a one-way communication,providing new cautious thinking and theoretical exploration for industry development.Visual narrative can express social concerns in an intuitive and infectious way,which is a key link in localizing visual design and beautifying daily life.

关 键 词：设计责任 设计叙事 视觉传达 设计伦理 媒介变化 

分 类 号：J218.1[艺术—美术]