新质生产力视角下汉字设计动态化研究  

RESEARCH ON DYNAMIC DESIGN OF CHINESE CHARACTERS IN THE PERSPECTIVE OF NEW QUALITY PRODUCTIVITY

作　　者：方仲国 张大鲁[1] FANG ZHONGGUO;ZHANG DALU

机构地区：[1]苏州大学

出　　处：《设计》2025年第1期122-125,共4页Design

基　　金：江苏省高校优势学科建设工程项目(编号:NH10540021);苏州大学第二十六批大学生课外学术科研基金项目资助苏州园林中的汉字元素文创设计转化研究(项目编号:KY2024218B)阶段性成果。

摘　　要：探讨新质生产力视角下的汉字设计动态化趋势与设计策略。通过梳理文字动态设计发展史,构建汉字设计动态化发展策略,再由横向比较与案例研究的综合效用来构建汉字设计动态化的一般规律。相较于静态字体,运动的拟真、趣味化设计、时空感、视听结合、情感介入使汉字设计动态化能更清晰地反馈信息、更生动的传达内容,增加辨识度。新质生产力视角下的汉字设计,应充分把握新技术,迎接新挑战,紧跟时代步伐和市场需求,深入汉字设计与社会美育的综合关系,通过汉字形态化设计赋能汉字的社会美育,实现汉字设计在应用场景中的技术革新。To explore the dynamic trend and design strategies of Chinese character design from the perspective of New Quality Productivity.By reviewing the history of dynamic text design to construct strategies for the dynamism of Chinese character design,and by using a combination of horizontal comparison and case studies to establish general laws for the dynamism of Chinese character design.Compared to static fonts,the dynamic simulation,fun design,sense of time and space,audio-visual combination,and emotional involvement make the dynamism of Chinese character design clearer in information feedback and more vivid in content conveyance,increasing recognition.Chinese character design from the perspective of New Quality Productivity should fully grasp new technologies,meet new challenges,keep pace with the times and market demands,delve into the comprehensive relationship between Chinese character design and social aesthetic education,and empower Chinese character design with social aesthetic education through the morphological design of Chinese characters,achieving technological innovation of Chinese character design in application scenarios.

关 键 词：新质生产力 汉字设计 动态字体 构字逻辑 设计策略 

分 类 号：J524.4[艺术—艺术设计]