基于用户体验的旅游网站设计——以九嶷山三分石景区为例  

DESIGN OF TOURISM WEBSITE BASED ON USER EXPERIENCE——TAKE THE SANFEN STONE SCENIC SPOT OF JIUYI MOUNTAIN AS AN EXAMPLE

作　　者：周婷婷 邱鹃 易梦娜 ZHOU TINGTING;QIU JUAN;YI MENGNA

机构地区：[1]广东科技学院艺术设计学院

出　　处：《设计》2025年第1期150-154,共5页Design

基　　金：广东科技学院人文社科项目(GKY-2022KYQNW-40)。

摘　　要：将用户体验理论与旅游网站设计实践有机融合,提高网站服务效能。梳理了基于用户体验的旅游网站设计流程、设计原则、评估方法和失败对策等理论要点,并以九嶷山三分石景区为例,通过实地调研、问卷调查、竞品分析等方法收集网站资料和用户偏好,依据迭代式开发原理和时间管理四象限法则评估和管理用户需求,并完成系列设计实践和测试评估。三分石景区旅游网站用户整体满意度评分较高。研究可以为同类型网站设计提供系统性方法参考。Integrating the theory of user experience with the practical design of travel websites to enhance the efficiency of website services.Combing the travel website based on the user experience of the design process,design principles,evaluation methods and failure countermeasures theory points,taking the Sanfen stone scenic area as an example,through field method,questionnaire,competitive analysis to collect website data and user preferences,according to the Implementing Best Practices and time management four quadrant rule evaluation and management user needs,and complete the series of design practice and test evaluation.The overall user satisfaction rating for the tourism website of the Sanfen Stone scenic spot is relatively high.The research can provide a systematic method reference for the same type of website design.

关 键 词：用户体验 旅游网站 设计流程 九嶷山三分石景区 网页设计实践 

分 类 号：F592.7[经济管理—旅游管理]