高质量发展视域下CBA联赛规范化发展的国际对标及路径选择  

International Benchmarking and Path Selection of Standardized Development of CBA League from the Perspective of High-Quality Development

作　　者：付群[1,2] 左古月 侯想 楚元 FU Qun;ZUO Guyue;HOU Xiang;CHU Yuan(College of Physical Education,Hubei University,Wuhan 430062,China;Center for Development of Sports Industry,Tsinghua University,Beijing 100084,China;School of Physical Education,Central China Normal University,Wuhan 430079,China)

机构地区：[1]湖北大学体育学院,武汉430062 [2]清华大学体育产业发展研究中心,北京100084 [3]华中师范大学体育学院,武汉430079

出　　处：《河北体育学院学报》2025年第2期33-42,共10页Journal of Hebei Sport University

基　　金：教育部人文社会科学基金(20YJC890006);湖北省教育厅哲学社会科学研究重点项目(23D091);湖北休闲体育发展研究中心公开资助重点课题(2024A002)。

摘　　要：职业体育联赛的规范化一定程度上体现了体育竞赛表演业的发展水平,对助力体育产业高质量发展具有现实意义。采用文献资料等方法,诊断CBA联赛规范化发展的现实问题,并在对标职业体育联赛规范化发展国际经验的基础上,提出了CBA联赛规范化发展的路径。认为,当前CBA联赛存在诸多发展瓶颈,包括:组织体系构建不完善,各方摩擦愈加频繁;政企管办不分,市场主体作用不强;布局规划不合理,联赛市场推广受限。通过梳理发现,体系完善、上下联动的公司化运营架构,分权制衡、多元协同的市场化治理机制,科学系统、竞争平衡的制度化体系设计是美国职业体育联赛的主要实践经验。对标美国经验,立足中国现实,认为CBA联赛应科学构建公司架构,加强辅助组织建设;厘清各方权责关系,增强市场主体意识;系统构建竞争机制,优化体育运行秩序。The standardization of professional sports leagues reflects the development level of sports competition performance industry to a certain extent,and has practical significance for promoting the high-quality development of sports industry.By using the methods of literature,this paper diagnoses the practical problems of the standardized development of CBA league,and puts forward the path of the standardized development of CBA league on the basis of the international experience of the standardized development of professional sports league.It is believed that there are many development bottlenecks in the current CBA league,including:the construction of the organizational system is not perfect,and the friction between the parties is more frequent;government and enterprise management are not separated,and the main role of the market is not strong;the layout planning is unreasonable,and the league market promotion is limited.Through combing,it is found that the main practical experience of American professional sports leagues is the corporate operation structure with perfect system and upper and lower linkage,the market-oriented governance mechanism with separation of powers and multiple synergies,and the institutionalized system design with scientific system and competitive balance.Based on the experience of the United States and the reality of China,it is believed that the CBA league should scientifically construct the company structure and strengthen the construction of auxiliary organizations;clarify the relationship between the rights and responsibilities of all parties and enhance the awareness of market players;the system builds a competition mechanism and optimizes the order of sports operation.

关 键 词：CBA联赛 高质量发展 规范化 国际经验 公司架构 市场主体意识 竞争机制 

分 类 号：G80-05[文化科学—运动人体科学]