从改革开放以来《人民日报》对中医药的报道探析中医药社会形象  

The social image of traditional Chinese medicine on the People's Daily after the reform and opening-up policy

作　　者：章林 丁翰怡 梁尚华 任宏丽 Zhang Lin;Ding Hanyi;Liang Shanghua;Ren Hongli(Institute of Science and Technology,Shanghai University of Traditional Chinese Medicine,Shanghai 201203,China)

机构地区：[1]上海中医药大学科技人文研究院,上海201203

出　　处：《中华医史杂志》2024年第6期351-360,共10页Chinese Journal of Medical History

基　　金：全国中医药高等教育“十四五”规划2023年度教育科研课题(YB-23-34);2024年上海市教卫党委系统党建研究会课题(2024ZX080);上海中医药大学科技发展项目资助(24DSW06)。

摘　　要：改革开放以来,《人民日报》对中医药有关话题进行了持续、长久和深入的报道,相关报道对于宣扬和塑造中医药社会形象具有重要作用。中医药社会形象是多维度的,最易通过中医医院和中医药从业者得以体现。《人民日报》通过特定内容和话语,对中医院和中医药从业者的形象品质、工作成绩等进行了全方位构建与阐释,进而为传播中医药科学知识、巩固中医药社会地位、支持国家医疗卫生事业改革等作出了贡献。Relevant topics around traditional Chinese medicine have been fully and continuously reported by the People's daily after the reform and opening-up policy.This has helped shape and mould the social image of traditional Chinese medicine.Such a social image of traditional Chinese medicine was established by the development of hospitals and the behaviour of their practitioners multi-dimensionally by the specific content and discourse of the People's daily.This involved constructing and interpreting a perception of the quality of the hospitals and their practitioners of traditional Chinese medicine and their work performance.Such construction and interpretation guided people's scientific cognition towards tradition Chinese medicine,consolidated the social status of traditional Chinese medicine,and supported the reform of the national medicine and healthcare system.

关 键 词：中国共产党 中医药 《人民日报》 社会形象 

分 类 号：K27[历史地理—历史学] R2-03[历史地理—中国史]