中国传统吉祥纹样意象表达的数字化诠释路径  

A digital interpretation path of traditional Chinese auspicious patterns'imagery expression

作　　者：李欣华[1,2] 潘思宇 LI Xinhu;PAN Siyu(School of Fashion Design&.Engineering,Zhejiang Sci-Tech University,Hangzhou 310018,China;Zhejiang Provincial Research Center of Silk and Fashion Culture,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学服装学院,杭州310018 [2]浙江理工大学浙江省丝绸与时尚文化研究中心,杭州310018

出　　处：《浙江理工大学学报(社会科学版)》2025年第1期94-103,共10页Journal of Zhejiang Sci-Tech University:Social Sciences

基　　金：浙江省“十四五”研究生课程思政示范课程项目(syjskc2023079);浙江省大学生创新创业孵化项目(2024R406C082)。

摘　　要：传统吉祥纹样是中华优秀传统文化的重要组成部分。“纹必有意,意必吉祥”,是中国传统吉祥纹样的构成特征,表现为具象纹样中蕴含着深厚的吉祥寓意。文章以中国传统吉祥纹样作为研究对象,运用文献法、图像资料分析法与数字演绎法,从纹样的具象形式和意象表达方式入手,结合数字技术,对吉祥纹样的寓意、意象表达方式和情景意域进行了数字构建和演示。研究发现:运用三维数字技术可以对传统吉祥纹样构成元素进行立体形塑,并对其表达方式和寓意进行数字诠释,实现了吉祥纹样有声、有体、有形、有文、有意的动态展演与诠释。该研究旨在为中国传统吉祥纹样在当代的传承保护提供新的参考路径。Traditional auspicious patterns are an important part of the excellent traditional Chinese culture.That"patterns must have meanings which must be auspicious"is the constitutive characteristic of traditional Chinese auspicious patterns,which is manifested in the deep auspicious symbolism contained in the figurative pattern carriers.Taking traditional Chinese auspicious patterns as the research object,the article,using the literature method,image data analysis method and digital deduction method by starting from the figurative form and imagery expression of patterns and combining with digital technology,digitally constructs and demonstrates the symbolism,imagery expression and situational domain of auspicious patterns.It is found that the use of three-dimensional digital technology can provide three-dimensional shaping of the constituent elements of traditional auspicious patterns and digital interpretation of their expressions and meanings,which realizes the dynamic performance and interpretation of auspicious patterns with sound,body,shape,text and meaning.This study aims to provide a new reference path for the inheritance and protection of traditional Chinese auspicious patterns in contemporary times.

关 键 词：传统吉祥纹样 意象表达 立体形塑 数字化 诠释 

分 类 号：J51[艺术—艺术设计] G206.2[文化科学—传播学]