双维数字化转型战略与新产品开发绩效——创新开放度的调节作用  

Two-Dimensional Digital Transformation Strategy and New Product Development Performance:The Moderating Role of Innovation Openness

作　　者：邓程 张雪 DENG Cheng;ZHANG Xue(School of Economics&Management,Xidian University,Xi'an 710126,China)

机构地区：[1]西安电子科技大学经济与管理学院,陕西西安710126

出　　处：《经济与管理》2025年第2期31-40,共10页Economy and Management

基　　金：国家自然科学基金青年项目(72402168);教育部人文社科青年基金项目(23XJC630001);陕西省社会科学基金项目(2024R043)。

摘　　要：基于272家有效企业样本,从“技术-市场耦合”分类视角对数字化转型战略进行双维划分,深入探索双维转型战略对新产品开发效率、效果的作用机制及强度差异,进一步验证创新开放度的关键调节作用。研究发现:生产流程数字化战略与商业模式数字化战略均能提高新产品开发效率且前者正向作用更强,两种战略均能促进新产品开发效果且商业模式数字化战略正向作用更强。同时,更高的创新开放度不仅正向调节生产流程数字化战略与新产品开发效率、效果间关系,也对商业模式数字化战略与新产品开发效率、效果间正向作用具备促进作用。The key impact of digital transformation strategy(DTS)on new product development(NPD)performance is examined in the context of"digital-real integration development",and a sample of 272 valid enterprises is used to explore the mechanisms and intensity differences of the two-dimensional DTS on NPD efficiency and NPD effectiveness,and to further verify the moderating role of innovation openness on the above-mentioned relationships.It is found that both production process digitization strategies(PPDS)and business model digitization strategies(BMDS)can promote NPD efficiency and the PPDS has a stronger positive effect,while both DTS can promote NPD effectiveness and the BMDS has a stronger positive effect.Meanwhile,stronger innovation openness not only positively moderates the relationship between PPDS and NPD performance,but also enhances the positive effects between BMDS and the two dimensions of NPD performance.

关 键 词：数字化转型 新产品开发 创新开放度 

分 类 号：F062[经济管理—政治经济学] F273.1