黑龙江省大学生对第九届亚冬会的社会态度调查研究  

Investigation and Research on the Social Attitudes of College Students in Heilongjiang Province towards the 9th Asian Winter Games

作　　者：王若莲 赵培禹[1] 毕宏丹[2] 李尚滨[1] WANG Ruolian;ZHAO Peiyu;BI Hongdan;LI Shangbin(Physical Education Department of Harbin Engineering University,Harbin 150001,China;Department of Physical Education and Military,Heilongjiang University of Finance and Economics,Harbin 150025,China)

机构地区：[1]哈尔滨工程大学体育部,黑龙江哈尔滨150001 [2]黑龙江财经学院体育军事教学部,黑龙江哈尔滨150025

出　　处：《冰雪运动》2025年第1期14-19,31,共7页China Winter Sports

基　　金：黑龙江省哲学社会科学研究规划项目(24TYB007)。

摘　　要：第九届亚冬会即将在哈尔滨市举行,调查研究大学生对亚冬会的社会态度和参与行为,对于赛事的成功举办及其遗产的有效传承具有重要意义。基于ABC态度模型,运用文献资料、问卷调查、数理统计等研究方法,对黑龙江省大学生对第九届亚冬会的社会态度进行研究。得出黑龙江省大学生对第九届亚冬会普遍持积极的社会态度;女性相较于男性、喜欢冰雪运动的大学生相较于其他群体,在社会认知、社会情感和行为意向三个维度上显著表现出积极态度,体育专业的大学生相较于非体育专业的大学生,在社会认知、行为意向两个维度上显著表现出积极态度;黑龙江省大学生对第九届亚冬会的社会认知、社会情感和行为意向呈显著正相关,社会态度与行为参与之间也呈显著正相关。建议强化宣传引导,提升社会认知;突出情感共鸣,增强社会情感;拓展参与途径,激发行为意向。The 9th Asian Winter Games is going to be held in Harbin.Investigating and studying the social attitudes and participation behaviors of college students towards the Asian Winter Games is of great significance for the successful hosting of the event and the effective inheritance of its legacy.Based on the ABC attitude model,the social attitudes of college students in Heilongjiang Province towards the 9th Asian Winter Games were studied by using research methods such as literature,questionnaires,and mathematical statistics.It was concluded that college students in Heilongjiang Province generally hold a positive social attitude towards the 9th Asian Winter Games;female students compared to male students,and college students who enjoy ice and snow sports,in contrast to other groups,exhibit significantly more positive attitudes across three dimensions:social cognition,social emotion,and behavioral intention;college students majoring in physical education demonstrate notably more positive attitudes in the dimensions of social cognition and behavioral intention than their peers from non-physical education majors;the social cognition,social emotion and behavioral intention of college students in Heilongjiang Province towards the 9th Asian Winter Games are significantly positively correlated,and there is also a significant positive correlation between social attitude and behavioral participation.It is suggested to strengthen publicity and guidance to enhance social cognition;highlight emotional resonance to strengthen social emotions;and expand participation channels to stimulate behavioral intention.

关 键 词：大学生 第九届亚冬会 社会态度 黑龙江省 

分 类 号：G811.212[文化科学—体育学] G2025