成品油销售企业车生态打造策略  

Strategies for Vehicle-related Ecosystem in Refined Oil Sales Enterprises

作　　者：封昌建 Feng Changjian(SINOPEC Marketing Jiangsu Company(SMJC),Nanjing,Jiangsu 210003,China)

机构地区：[1]中国石化销售股份有限公司江苏石油分公司,江苏南京210003

出　　处：《当代石油石化》2025年第2期36-40,共5页Petroleum & Petrochemical Today

摘　　要：在国家“双碳”战略推动下,新能源进入快速发展期,对成品油销售企业的盈利能力构成严峻挑战,亟需寻求转型发展之路。车生态市场消费潜力巨大,与加油站场景高度契合,为传统能源企业提供了重要转型发展机遇。创新性地提出车生态发展战略、实施路径及配套策略,旨在围绕加油站网络和客户流量优势,为车主提供汽车全生态链服务,助力传统能源企业加速转型,并推动汽车服务行业持续发展。Driven by the national"dual-carbon"strategy,the new energy sector has entered a rapid development stage,which poses a severe challenge to the profitability of refined oil sales enterprises.Hence,there is an urgent need to seek transformation.The vehicle-ecology market boasts enormous consumption potential and highly aligns with the gas station scenarios,thus presenting significant transformation and development opportunities for traditional energy enterprises.This paper innovatively puts forward the vehicle-ecology development strategy,implementation routes,and supporting strategies,aiming at endeavoring to provide car owners with full-chain ecological services for automobiles,facilitating the accelerated transformation of traditional energy enterprises and promoting the continuous development of the automotive service industry,with the advantages of gas station networks and customer flow.

关 键 词：成品油销售企业 转型发展 车生态 网络布局 管理策略 

分 类 号：F42[经济管理—产业经济]