家电制造业数字化转型动因及路径——以M集团为例  

The Motivation and Path of Digital Transformation in Home Appliance Manufacturing Industry—Taking M Group as an Example

作　　者：郭晴 Guo Qing(Xi'an University of Engineering,Xi'an Shaanxi 710048,China)

机构地区：[1]西安工程大学,陕西西安710048

出　　处：《现代工业经济和信息化》2025年第2期237-239,共3页Modern Industrial Economy and Informationization

摘　　要：随着科技的迅猛发展,数字化转型已成为制造业升级的重要方向。从家电制造业数字化转型的现状出发,分析了M集团数字化转型的动因,探索其数字化转型的具体路径。通过案例分析,总结家电制造业数字化转型的成功经验,期望通过本研究,能够为家电制造业的数字化转型提供理论支撑和实践指导,推动家电制造业实现高质量发展。随着研究的深入,期待能够揭示家电制造业数字化转型的内在逻辑和发展规律,为行业的可持续发展贡献智慧与力量。With the rapid development of science and technology,digital transformation has become an important direction for the upgrading of manufacturing industry.Starting from the current situation of digital transformation in the home appliance manufacturing industry,we analyse the motivation of digital transformation of M Group and explore the specific path of digital transformation.Through case analysis,we summarise the successful experience of digital transformation in the household appliance manufacturing industry,and we expect that this study can provide theoretical support and practical guidance for the digital transformation of the household appliance manufacturing industry,and promote the household appliance manufacturing industry to achieve high-quality development.With the depth of the study,we expect to reveal the internal logic and development law of the digital transformation of the household appliance manufacturing industry,and contribute wisdom and strength to the sustainable development of the industry.

关 键 词：家电制造业 数字化转型 M集团 

分 类 号：F426[经济管理—产业经济]