提升本土邮轮自主运营能力和品牌竞争力的研究  

Research on Improving the Independent Operation Ability and Brand Competitiveness of Local Cruise Ships

作　　者：朱燕华 于谦龙[1] ZHU Yanhua;YU Qianlong(Management School,University of Shanghai for Science and Technology,Shanghai 200000,China)

机构地区：[1]上海理工大学管理学院,上海200000

出　　处：《物流科技》2025年第4期105-108,共4页Logistics Sci Tech

基　　金：2024年度上海市决策咨询研究邮轮经济专项课题“提升本土邮轮自主运营能力和品牌竞争力的研究”(2024-Z-J02-A)。

摘　　要：邮轮旅游作为一种高品质、强调慢节奏的高端旅游形式,产业链庞大,经济带动性强,受到了广大消费者的青睐。近年来,中国作为全球邮轮经济发展的新兴市场,呈现出较高的市场和需求增长,吸引了众多国有资本和民营资本涌入邮轮产业。如何提升本土邮轮的自主运营能力,增强本土邮轮品牌在国际邮轮市场中的竞争力,对于本土邮轮的国际化发展至关重要。文章以本土邮轮为研究对象,剖析了当前本土邮轮运营中存在的关键问题,提出了增强自主运营能力和品牌竞争力的建议。As a high-quality,slow-paced form of high-end tourism,cruise tourism has a huge industrial chain and strong economic drive,and is favored by a large number of consumers.In recent years,China,as an emerging market for the development of the global cruise economy,has shown high market and demand growth,which attracts a large number of state-owned and private capital to pour into the cruise industry.How to improve the independent operation ability of local cruise ships and enhance the competitiveness of local cruise brands in the international cruise market is important for the international development of local cruise ships.Taking local cruise ships as the research object,this paper analyzes the key problems existing in the current operation of local cruise ships,and puts forward suggestions for improving the independent operation ability and brand competitiveness.

关 键 词：本土邮轮 自主运营能力 品牌竞争力 

分 类 号：F552.6[经济管理—产业经济]