卓扎滩乡村旅游发展对策研究  

Research on the Development Countermeasures of Zhuozha Tan Rural Tourism

作　　者：杨德霞 YANG De-xue(Tourism College,Qinghai National University,Qinghai Xining 810007)

机构地区：[1]青海民族大学旅游学院,青海西宁810007

出　　处：《江苏商论》2025年第3期56-59,共4页Jiangsu Commercial Forum

基　　金：青海民族大学2023年研究生创新项目(53M2023004)。

摘　　要：发展乡村旅游是实现乡村振兴的重要途径之一,更是推动国民经济健康持续发展的动力来源,但在发展的过程中还是存在很多的问题。本文以卓扎滩为研究对象,采用问卷调查的研究方法,通过对该村发展现状的研究,提出卓扎滩在乡村旅游发展过程中存在的四个问题及对应的措施,以期能推动类似卓扎滩一样的乡村旅游进一步发展,为全面实现文化强国和乡村振兴战略的目标提供参考。The development of rural tourism is one of the important ways to achieve rural revitalization,it is also the driving force for the healthy and sustainable development of the national economy.However,there are still many problems in the process of development.This article takesozha Tan as the research object,adopts the research method of questionnaire survey,and through the research on the current development situation of the village,it is proposed that are four problems in the process of the development of rural tourism in Zhuozha Tan and the corresponding measures,in order to promote the further development of rural tourism similar Zhuozha Tan,and provide reference for the full realization of the goal of building a strong cultural country and the strategy of rural revitalization.

关 键 词：卓扎滩 乡村旅游 发展 

分 类 号：F59[经济管理—旅游管理]