从数字游戏《黑神话:悟空》看中国传统文化对外传播创新  

Exploration of the Innovative International Dissemination of Chinese Traditional Culture Through the Digital Game Black Myth:Wukong

作　　者：蒋双双[1] Jiang Shuangshaung(School of Humanities,Taizhou Vocational and Technical College,Taizhou 318000,China)

机构地区：[1]台州职业技术学院人文学院,浙江台州318000

出　　处：《台州学院学报》2025年第1期63-67,81,共6页Journal of Taizhou University

基　　金：2024年浙江省教育厅一般科研项目“社交媒体时代台州和合文化国际影响力提升策略研究”(Y202455981)。

摘　　要：《黑神话:悟空》巧妙融合中国传统文化与现代游戏技术,借助创新叙事和沉浸体验,促进了文化的跨地域交流。该游戏塑造了鲜明的文化标识,有效推动了中国传统文化的对外传播,其在叙事手法、本地化和多元营销策略等方面的实践,提供了传播中国传统文化的新思路。提高中国传统文化对外传播的效能,文化深度挖掘与创新表达是根本,科技与新质生产力的融合创新是关键,本地化运营与市场拓展是突破口,国际交流与人才培养是重要途径。Black Myth:Wukong skillfully integrates Chinese traditional culture with modern gaming technology,leveraging innovative storytelling and immersive experiences to facilitate cultural exchange across regions.The game has crafted a distinct cultural identity,effectively promoting the international dissemination of Chinese traditional culture.Its practices in narrative,localization,and diverse market⁃ing strategies have provided new ideas for the propagation of traditional culture.To further optimize the international communication of Chinese traditional culture and expand its global influence,deep cultural exploration and innovative expression are the key.The integration of technology and new quality produc⁃tivity is also crucial.Meanwhile,localized operations and market expansion are breakthroughs,and inter⁃national exchange and talent cultivation are important avenues.

关 键 词：《黑神话:悟空》 中国传统文化 对外传播 数字化创新 新质生产力 

分 类 号：G899[文化科学—体育学] G206G125