电影厂刊:作为考察中国早期电影出版业的文脉方法  

Film Studio Magazines:A Method for Exploring the Context of Early Chinese Film-themed Publishing

作　　者：赵晓[1] Zhao Xiao

机构地区：[1]成都理工大学传播科学与艺术学院

出　　处：《中国出版史研究》2025年第1期60-75,共16页Research on the History of Publishing in China

摘　　要：中国早期电影厂刊编辑出版整体呈现出从影片中心到明星中心、从专业指向到大众趣味的演变辙轨。在发行初期,电影厂刊将明星视为电影宣传推广的辅助资料;随着明星地位与价值的日益凸显,电影厂刊将明星生产与电影并重,以此实现对市民文化的编辑书写。在电影厂刊的演变过程之中,明星既是其中重要的推动因素,也是其直接的结果呈现,明星与厂刊互为驱动,推向彼此走向大众。因此,电影厂刊既是研究中国早期电影以及明星生产的重要切口,又是考察中国早期电影业出版及其演变文脉的独特方法。The editing and publishing of early Chinese film studios magazines show an evolu-tionary trajectory,shifting from a focus on films to celebrities,and from professional orientation to catering to public interest.In the early stages,film studio magazines regarded celebrities as sup-plementary materials for film promotion.With the elevation of celebrities'status and value,these magazines began to place equalemphasis on both celebrities and film production.Celebrities served both as an important driving force and a direct outcome of this transformation.Celebrities and magazines mutually pushed each other to get closer to the mass audience.Therefore,film stu-dio magazines can be viewed both as an important lens for studying early Chinese films and the production of celebrities,and a unique approach for examining early Chinese film-themed pub-lishing and the context of its evolution.

关 键 词：电影厂刊 中国早期电影 电影明星 明星制度 

分 类 号：G239.29[文化科学] J941[艺术—电影电视艺术]