文化消费语境下博物馆文创食品开发  

Development of Museum Cultural and Creative Foods in the Context of Cultural Consumption

作　　者：张振中 Zhang Zhenzhong

机构地区：[1]郑州商学院,河南郑州451200

出　　处：《文博》2025年第1期95-100,共6页

基　　金：2023年度河南省高等学校重点科研项目“乡村博物馆创建促进河南乡村文化振兴的路径及策略研究”(项目编号:23A870002)的阶段性成果。

摘　　要：博物馆文创食品是博物馆文创商品的重要组成部分,将博物馆文化用食品这类贴近生活的商品进行展现,可以让博物馆的文化传播不限于特定的环境,融入到公众的生活中去。文创食品的开发对博物馆具有文化宣传意义和经济促进作用。本文在博物馆文化消费的视角下,提出博物馆文创食品的开发应注重IP驱动、食品创新、包装赋能、合作共赢四个方面的建议,旨在为博物馆文创食品的高质量发展提供参考。Museum cultural and creative foods are an essential part of museum merchandise.By integrating museum culture into everyday food products,cultural dissemination could extend beyond the museum setting and become part of people’s daily lives.The development of cultural and creative foods plays a dual role in cultural promotion and economic growth for museums.From the perspective of museum cultural consumption,this paper proposes four key aspects for the development of cultural and creative foods:IP-driven innovation,food product creativity,packaging enhancement,and collaborative partnerships.These recommendations aim to provide insights for the high-quality development of museum cultural and creative foods.

关 键 词：博物馆 文创食品 IP 包装 合作 

分 类 号：F426.82[经济管理—产业经济] G269.2[历史地理—考古学及博物馆学]