乡村生态旅游发展困境、原则审思与路径探析——以江西省崇义县上堡乡为例  

Dilemmas,Principles and Countermeasure Analysis of Ecotourism Development in the Context of Rural Revitalization:A case Study of Shangbao Township,Chongyi County,Jiangxi Province

作　　者：郑琦 邓永芳 ZHENG Qi;DENG Yongfang(School of Marxism,Jiangxi University of Science and Technology,Ganzhou 341300,China)

机构地区：[1]江西理工大学马克思主义学院,江西赣州341000

出　　处：《乡村科技》2025年第3期69-74,共6页Rural Science and Technology

基　　金：江西理工大学“贯彻绿色发展新理念,探寻生态建设新样板”研究生创新创业素质提升项目(2023YCTS031)。

摘　　要：乡村生态旅游作为农村产业的重要组成部分,为乡村振兴提供了强大动力。在乡村振兴背景下,以江西省崇义县上堡乡为研究对象,对当地发展乡村生态旅游产业的条件进行分析,梳理其在基础设施、服务水平、资源利用、品牌营销等方面存在的问题,并从生态性、特色性、导向性等3个方面提出乡村生态旅游发展应把握的原则。为破解乡村生态旅游业的发展困境,还应在加大政策扶持、提升专业素质、整合资源要素、紧扣创新关键等方面做出努力。Rural ecotourism,a key segment of the rural industry,significantly drives rural revitalization.Taking Shangbao Township,Chongyi County,as a case study,this research analyzes the conditions for rural ecotourism development and identifies challenges in infrastructure,service quality,resource use,and branding.It proposes principles centered on ecological sustainability,distinctiveness,and strategic orientation.To overcome these challenges,efforts are needed in policy support,professional upgrading,resource integration,and innovation.

关 键 词：乡村振兴 生态旅游 上堡乡 

分 类 号：F592.7[经济管理—旅游管理]