多模态话语分析在科普视频语篇中的应用研究  

Research on the application of multimodal discourse analysis in science popularization video discourse

作　　者：万佳 王雅琪 WAN Jia;WANG Yaqi(College of Liberal Arts and Social Sciences,City University of Hong Kong,Hong Kong,999077,China;Foreign Language College,Yuzhang Normal University,Nanchang,Jiangxi,330103,China)

机构地区：[1]香港城市大学人文社会科学院,中国香港999077 [2]豫章师范学院外国语学院,江西南昌330103

出　　处：《豫章师范学院学报》2025年第1期62-68,共7页Journal of Yuzhang Normal University

基　　金：江西省教育科学“十四五”规划2022年度课题“新时代手语翻译人才素养的社会需求分析——以江西省为例”(编号:22QN079);2021年度教育部人文社会科学研究青年基金项目“中国手语会话中的话轮转换研究”(编号:21YJC740059)。

摘　　要：近年来,基于多模态视角的话语分析得到了研究者的广泛关注,但目前很少应用于科普视频的分析。研究根据视觉语法理论与多模态语篇框架,以科普视频《水视频》为分析对象,探究了该视频中多种模态的使用以及不同模态的协同作用。阐释科普语篇作为文化语境如何通过意识形态对语篇的情景语境产生客观性、信息性、具象性等潜在要求。研究发现科普视频语篇中视觉与听觉模态的互补关系使得意义的表达更加清晰,且视频的制作受文化语境与情境语境的双重影响。In recent years,discourse analysis based on multimodal perspectives has received widespread attention from researchers,but it is rarely applied to the analysis of science popularization videos.Based on visual grammar theory and multimodal discourse framework,this study takes a popular video Water Video as the analysis object to explore the use of multiple modalities and the synergistic effects of different modalities in the video.Explain how popular science discourse,as a cultural context,generates potential demands for objectivity,informativeness,and concreteness in the situational context of discourse through ideology.It is found that the complementary relationship between visual and auditory modalities in popular science video discourse makes the expression of meaning clearer,and the production of videos is influenced by both cultural and situational contexts.

关 键 词：视频语篇 多模态话语分析 视觉语法 科普视频 

分 类 号：H030[语言文字—语言学]