主流媒体系统性变革中的新闻生产与融合实践——2024年度中国新闻业年度观察报告  

The practice of news production and integration in the systematic transformation of mainstream media--the Annual Observation Report of China's Journalism Industry in 2024

作　　者：张志安[1,2,3] 丁超逸 Zhang Zhi’an;Ding Chaoyi(School of Journalism,Institute of Global Communication and Media Studies,Fudan University;School of Journalism,Fudan University)

机构地区：[1]复旦大学信息与传播研究中心,上海200433 [2]复旦大学新闻学院,上海200433 [3]全球传播全媒体研究院,上海200433

出　　处：《新闻界》2025年第1期51-62,共12页

基　　金：国家社科基金重大专项“构建适应全媒体生产传播工作机制和评价体系研究”(24ZDA071);上海社科项目“推进主流媒体系统性变革的科学内涵与上海创新实践研究”(2024BXW008)。

摘　　要：本文以2024年中国新闻业的重大事件和典型案例为观察对象,重点回顾党的二十届三中全会、新中国成立七十五周年、巴黎奥运会等重大事件的新闻报道,从智能技术应用、媒体与平台关系、评价体系变革三个维度出发,归纳总结出本年度中国新闻业的主要特征:智能技术重塑新闻生产流程,优化重大主题报道、文化报道和对外报道模式;媒体通过创作新闻产品、加快2.0阶段的自主客户端建设、优化集团机构设置等方式适应平台化传播;数据进入编辑部,深刻变革主流媒体评价体系。后续,新闻业要以系统性变革的根本要求为遵循目标,实现平台打造的影响升级、流程再造的效能提升、机制创造的绩效创新。This paper takes the major events and typical cases of Chinese journalism in 2024 as the object of observation,focusing on reviewing the news reports of the third plenary session of the 20th Central Committee of the Communist Party of China,the 75th anniversary of the founding of the People's Republic of China,the 2024 Paris Olympic Games and other major events.According to the application of intelligent technology,the relationship between media and platform,and the reform of evaluation system,the main characteristics of Chinese journalism this year can be summarized that intelligent technology reshapes the news production process and optimizes the mode of major-topic reports,culture reports and international communication.Media adapt to platform-based communication by creating news products,accelerating the construction of their own applications in the 2.0 stage,and optimizing the establishment of group organizations.And the data entered the editorial department and profoundly changed the evaluation system of mainstream media.In the future,journalism should be guided by the fundamental demand for systemic transformation in order to achieve the impact upgrade of platform building,the efficiency improvement of process reengineering,and the performance innovation of mechanism creation.

关 键 词：数字新闻业 系统性变革 全媒体传播体系 新闻生产 智能传播 

分 类 号：G210[文化科学—新闻学]