情绪情感在舆论引导中的作用研究  

Research on the Role of Emotions in Guiding Public Opinion

作　　者：尹梦琪 王艳 Mengqi Yin;Yan Wang(Beijing Information Science and Technology University,Beijing 102206)

机构地区：[1]北京信息科技大学,北京102206

出　　处：《教育思想理论研究》2025年第1期67-69,共3页Research on Educational Thought Theory

摘　　要：时代发展科技进步,舆论引导迎来新的难题,舆论情绪化表达已成为备受瞩目的社会现象。面对多元复杂的情绪化表达,我们既要善于运用其帮助我们进行舆论的引导工作,也要剖析其中的问题,找到与之共存的出路。本文浅析得知,一方面情绪情感能够激发公众关注与讨论热情、促进信息传播与扩散、增强舆论引导的说服感与认同感;另一方面其会模糊舆论主体、造成监管难、干扰理性决策。最后,基于研究成果提出针对性策略,建议坚定以人为本、构建情绪共同体、话语拟人化,以期为构建健康有序的舆论生态提供实践指引。With the development of the times and technological progress,public opinion guidance has encountered new challenges,and emotional expression of public opinion has become a highly anticipated social phenomenon.In the face of diverse and complex emotional expressions,we should not only be adept at using them to guide public opinion,but also analyze the problems involved and find a way to coexist with them.This article analyzes that on the one hand,emotions can stimulate public attention and discussion enthusiasm,promote information dissemination and diffusion,and enhance the persuasiveness and identification of public opinion guidance;On the other hand,it can blur the subject of public opinion,make regulation difficult,and interfere with rational decision-making.Finally,based on the research results,targeted strategies are proposed,including firmly putting people first,building emotional communities,and anthropomorphizing discourse,in order to provide practical guidance for building a healthy and orderly public opinion ecology.

关 键 词：舆论引导 情绪情感 舆论 舆情 

分 类 号：C912.63[经济管理]