徽州区乡村旅游发展路径探究  

Research on development path of rural tourism in Huizhou District

作　　者：吴润杰 WU Runjie(Agriculture and Rural Bureau of Huizhou District,Huangshan City,Huangshan 245900,China)

机构地区：[1]安徽省黄山市徽州区农业农村局,安徽黄山245900

出　　处：《安徽农学通报》2025年第5期133-135,共3页Anhui Agricultural Science Bulletin

摘　　要：本文探讨了安徽黄山徽州区乡村旅游产业的发展现状,分析了其存在的主要问题,并提出相应发展策略。通过对该区域乡村旅游产业发展实地调研,发现该地自然资源丰富,旅游基础设施逐步完善,注重品牌建设和旅游项目创新;然而,在乡村旅游配套设施建设、乡村旅游品牌塑造、产业融合发展以及市场营销等方面尚存在提升空间。基于此,提出完善乡村旅游配套设施、提升乡村旅游品牌效应、推动乡村旅游产业融合发展和创新乡村旅游市场营销策略等发展建议。本文为促进徽州区及具有相似特征区域的乡村旅游产业可持续发展提供参考。The current development status of the rural tourism industry was explored in Huizhou District,Anhui Province,the main existing problems were analyzed,and future development strategies for the rural tourism industry were proposed.Through on-site research on the development of the rural tourism industry in this area,it was found that the region was rich in natural resources,tourism infrastructure was gradually improving,attention was paid to brand building and tourism project innovation,and there was still room for improvement in the construction of rural tourism supporting facilities,the shaping of rural tourism brands,the integrated development of the industry,and marketing strategies.Based on this,development strategies such as improving rural tourism supporting facilities,enhancing the brand effect of rural tourism,promoting the integrated development of the rural tourism industry,and innovating rural tourism marketing strategies are proposed.This article provides a reference for promoting the sustainable development of the rural tourism industry in Huizhou District and regions with similar characteristics.

关 键 词：乡村旅游 乡村振兴 旅游产业 融合发展 

分 类 号：F592.7[经济管理—旅游管理] F323[经济管理—产业经济]