新一代人工智能赋能企业数智化转型升级:驱动模式及路径分析  

New Generation Artificial Intelligence Empowers Enterprise Digital and Intelligent Transformation Upgrading:Driving Mode and Path Analysis

作　　者：李少帅[1] Li Shaoshuai(Tsinghua University,Beijing 100084,China)

机构地区：[1]清华大学,北京100084

出　　处：《当代经济管理》2025年第2期46-53,共8页Contemporary Economic Management

基　　金：科技创新2030—“新一代人工智能”重大项目(2023ZD0121700);国家资助博士后研究人员计划(GZC20240796)。

摘　　要：我国多数企业正面临向数智化转型升级的迫切需求,以ChatGPT、Sora等为代表的新一代人工智能迅猛发展,其强大的赋能特性为实现该目标提供了可行途径。文章以百度、阿里巴巴、腾讯和科大讯飞的实践为例,采用多案例探索的研究方法,探讨了人工智能赋能企业数智化转型升级的驱动模式与具体路径。研究发现:新一代人工智能可通过赋能技术、数据、组织、营销和服务五种路径推动企业数智化转型升级,并最终使企业在技术体系、生产运营、营销模式、组织架构,以及服务体系上实现转型升级;新一代人工智能赋能数智化转型升级的驱动模式包括技术创新驱动和行业需求驱动,具体路径选择受技术发展水平和被赋能企业所在行业领域转型升级需求的共同驱动;企业转型升级应选取适合的升级策略和升级模式,既可采取自主式升级策略并选择相应的升级模式,也可采取嫁接式升级策略并借助领军企业实现高点起步。文章丰富了数智化转型升级的相关研究,为借助人工智能加快转型升级提供有益的理论和实践启示。Most enterprises are facing urgent need for digital transformation and upgrading.The rapid development of new generation artificial intelli-gence represented by ChatGPT,Sora,etc.provides a feasible way to achieve this goal with its powerful empowering characteristics.This article takes the practices of Baidu,Alibaba,Tencent,and iFlytek as examples,and adopts a multi case exploration research method to explore the driving mode and specific path of artificial intelligence empowering enterprise digital transformation and upgrading.It has found that:firstly,the new generation of artificial intelligence can promote the digital transformation and upgrading of enterprises through empowering technology,data,organization,marketing,and services,and ultimately enable enterprises to achieve transformation and upgrading in five aspects,technology system,production and operation,marketing mode,organizational structure,and service system;secondly,the driving models for the transformation and upgrading of digital intelligence empowered by the new generation of artificial intelligence include technological innovation and industry demand.The specific path selection is driven by the level of technological development and the transformation and upgrading needs of the industry sector in which the empowered enterprise is located;thirdly,the transformation and upgrading of enterprises should choose suitable upgrading strategies and modes,which can be achieved through inde-pendent upgrading strategies and corresponding upgrading modes,or through grafting upgrading strategies and leveraging leading enterprises to achieve a high starting point.The study enriches the relevant research on digital transformation and upgrading and provides useful theoretical and practical in-sights for accelerating transformation and upgrading with the help of artificial intelligence.

关 键 词：赋能 数智化转型 升级路径 驱动模式 人工智能 

分 类 号：F49[经济管理—产业经济]