以书为媒:理论读书节目的叙事表达与共情传播  

Using Books as a Medium:Narrative Expression and Empathy Dissemination of Theoretical Reading Programs

作　　者：魏怡孜 WEI Yi-zi

机构地区：[1]西北大学新闻传播学院

出　　处：《新闻知识》2024年第10期53-57,94,95,共7页News Research

基　　金：陕西省宣传思想文化系统“六个一批”人才项目“主流媒体精品内容生产协同创新工作坊”(项目编号:167892200003)的阶段性研究成果。

摘　　要：理论读书节目《认识你真好--习近平总书记的书单》是互联网时代宣传阐释习近平新时代中国特色社会主义思想和党的创新理论的一次成功尝试。该节目以共情传播为理论基础,采用“以书为媒”的叙事策略,聚焦习近平总书记读过的经典著作,从激发多元主体对话、营造沉浸传播场景、主动设置情感议题三个维度进行全新设置,以创新理念讲好中国理论故事,实现通俗化、视听化、情感化的理论宣传表达,激活观众对经典作品的集体记忆。中外文化学者对话解读,把党的创新理论真正融入到讲好中国故事之中,以国际视野传播党的创新理论,对于弘扬中华传统文化,培养文化认同具有重要意义。The project"Nice to Know You-Xi Jinping's Book List",a successful attempt to promote Xi Jinping's Thought on Socialism,is based on the theory of empathetic communication and adopts a narrative strategy of"using books as a medium".By inspiring diverse subject dialogues,creating immersive communication scenarios,and proactively setting emotional issues,it tells the story of Chinese theory well and has achieved a popularized,audio-visual,and emotional expression of theoretical publicity,activating the collective memory of the audience towards classic works.It is of great significance to promote traditional Chinese culture and cultivate cultural identity.

关 键 词：理论节目 叙事表达 共情传播 《认识你真好--习近平总书记的书单》 

分 类 号：G206[文化科学—传播学]