张家界溪口镇乡村研学旅游产品设计及开发模式研究  

Research on the Design and Development Mode of Rural Study Tourism Products in Xikou Town,Zhangjiajie

作　　者：周丹 许建[1] 朱珊莹 ZHOU Dan;XU Jian;ZHU Shanying(School of Tourism,Jishou University,Zhangjiajie 427000,China;Journal Society,Hunan Normal University,Changsha 410081,China)

机构地区：[1]吉首大学旅游学院,湖南张家界427000 [2]湖南师范大学期刊社,湖南长沙410081

出　　处：《科技创新与生产力》2025年第2期51-54,共4页Sci-tech Innovation and Productivity

基　　金：国家社会科学基金项目(23XMZ028)。

摘　　要：在乡村振兴、文旅融合不断发展的背景下,乡村研学旅游在提升学生综合素养以及加强乡土乡情情怀教育等方面发挥重要作用。通过分析张家界市慈利县溪口镇的自然和人文资源,利用SWOT分析方法对其研学旅游的未来发展进行了评估,为研学旅游产品提出了“两型体系设计”和“五维实施模式”的构想,为乡村研学旅游发展提供参考。Under the background of continuous development in rural revitalization and integration of culture and tourism,rural study tourism plays an important role in enhancing students'comprehensive literacy and strengthening education on local customs and sentiments.By analyzing the natural and cultural resources of Xikou Town,Cili County,Zhangjiajie City,and using the SWOT analysis method,the future development of its study tourism is evaluated,the concept of"two type system design"and"five dimensional implementation model"are proposed for study tourism products,providing reference for the development of rural study tourism.

关 键 词：乡村旅游 研学旅游 产品设计 开发模式 

分 类 号：F592.7[经济管理—旅游管理]