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作 者:施勇翔[1] 房小森 SHI Yong-xiang;FANG Xiao-sen(Department of Physical Education,Yang-En University,Quanzhou Fujian,362014,China)
出 处:《佳木斯大学社会科学学报》2025年第3期49-53,共5页Journal of Social Science of Jiamusi University
摘 要:通过探讨欧洲足球俱乐部商业化的发展历程及主要路径,分析了品牌建设、俱乐部管理、球员和教练团队以及技术创新等成功的关键因素。通过案例研究,揭示了曼联等欧洲足球俱乐部在商业化方面的成功经验。同时,还探讨了这些经验对中国足球发展的启示,提出加强品牌建设、深化球迷经济、优化管理模式、注重青训体系建设和推动数字化创新等建议,以期为中国足球走出困境提供参考。This paper explores the commercialization development process and main paths of European football clubs,analyzing the key success factors such as brand building,club management,player and coaching teams,and technological innovation.Through case studies,the successful experiences of European football clubs like Manchester United in commercialization are revealed.Additionally,this paper discusses the implications of these experiences for the development of Chinese football,proposing recommendations such as strengthening brand building,deepening the fan economy,optimizing management models,emphasizing the construction of youth training systems,and promoting digital innovation,aiming to provide references for Chinese football to overcome its current challenges.
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